Newsroom 
Only Much Louder (OML) has elevated Devarshi Shah to Chief Growth Officer, where he will lead the expansion of the agency’s branded content, influencer marketing, and AI-driven solutions. Reporting to CEO Tusharr Kumar, Shah will also spearhead a new creative venture. With a focus on relevance and culture-first storytelling, he aims to scale OML’s offerings … Read more
Infomo Digital Media has appointed Animesh Kumar as CEO – India to lead its next phase of growth and innovation. With over 20 years of experience in digital marketing, Animesh brings deep expertise in digital strategy, media consulting, and tech adoption. He previously served as Agency Business Leader at Google and held senior roles at … Read more
Moneycontrol.com has appointed Rohit Gandhi as Vice President and Revenue Head. A seasoned expert in ad sales and business development, he will lead display advertising, branded content, IPs, and video initiatives. Gandhi was previously Revenue Head – Digital Business at HT Digital Streams and has held key roles at MX Player, Network18 Digital, Condé Nast … Read more
Wipro Consumer Care and Lighting has announced a key leadership transition. Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and MD of Wipro Enterprises, will retire in January 2026 after a remarkable 40-year journey. He will be succeeded by Kumar Chander, President – Southeast Asia and Yardley India, who will take over as CEO … Read more
A heartfelt celebration of modern love, tradition, and the joy of thoughtful gifting CaratLane – A TATA Product, the leading omni-channel jewellery brand, has launched its new festive campaign for Teej, featuring beloved television couple Divyanka Tripathi Dahiya and Vivek Dahiya. The emotionally rich film captures the essence of modern relationships while celebrating the cultural significance of Teej. Campaign Essence: Love in … Read more
A fully digital insurance experience tailored for Tesla vehicles As Tesla prepares to make its mark in the Indian automotive market, the company has announced a strategic partnership with ACKO, selecting the insurtech firm as its official insurance partner in the country. This collaboration aims to redefine the car ownership experience through a seamless, fully digital insurance process. Fully Digital Insurance, … Read more
Upcoming campaign to also feature brother and actor Aparshakti Khurana HP India has announced Ayushmann Khurrana as its new brand ambassador, strengthening its positioning in the Indian market through a strategic collaboration with one of the country’s most versatile actors. Known for his socially relevant and creatively bold film choices, Ayushmann will front HP India’s latest campaign initiatives. A … Read more
Study highlights CTV’s growing role in driving brand favourability and purchase intent Samsung Ads, in collaboration with Kantar, has released a white paper titled “Beyond Awareness”, presenting robust, data-backed insights into how Connected TV (CTV) advertising impacts mid- and lower-funnel brand metrics-such as favourability, consideration, and purchase intent. Study Overview The white paper is based on the analysis of over 100 brand lift … Read more
“Won’t Let You Fall” draws on emotional storytelling and nature-backed hair care solutions Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, spotlighting Bhringaraja, an herb traditionally revered in Ayurveda for its hair-strengthening and nourishing properties. The campaign is being promoted via television in select southern states and across digital platforms nationwide. Campaign Narrative: “Won’t Let You Fall” Conceptualised by 82.5 Communications, … Read more
Campaign emphasizes personalization and everyday coffee moments Starbucks India has unveiled its latest campaign titled ‘Take a Blonde Turn’, spotlighting the role of everyday coffee rituals and the growing demand for personalized beverage experiences. The initiative is a part of the brand’s ongoing effort to make its coffee offerings more customizable and approachable for a wider audience. Campaign Storyline Set … Read more