Newsroom 
In a country where cricket is practically a second religion, it’s no surprise that brands continue to ride the wave. The latest to join the pitch? American Tourister, with a new India-specific campaign developed by Blak Labs, aimed straight at the nation’s cricket-loving heart. But not every delivery hits the sweet spot. The ad opens with a professional cricketer warming … Read more
In a move that signals both growth and global unification, Dubai-based creative agency Socialize has officially rebranded to We Are Social, aligning itself fully with the global network it joined back in 2018. Founded by Akanksha Goel nearly 15 years ago, Socialize was one of the Middle East’s first social-first agencies-well before social media marketing was the juggernaut it is today. The rebrand … Read more
Mankind Pharma is no longer just making pills-it’s making waves. In FY2024-25, the pharmaceutical major ramped up its advertising and sales promotion spend to a whopping ₹755 crore, up 25% from the previous year. This big brand push comes as the company’s annual revenue surged 19% to ₹12,207 crore, fueled by growth across its prescription and consumer healthcare segments. From condoms to … Read more
In a quarter shaped by cautious consumer sentiment and post-election ad slowdown, Network18 quietly reinforced its leadership in India’s media ecosystem-without the noise or flash. The company reported consolidated operating revenue of ₹430 crore in Q1 FY2025-26. While revenue was down from last year due to the deconsolidation of Viacom18 and other units, Network18’s story this quarter … Read more
In a media landscape saturated with celebrity-endorsed ads, Zomato’s newest campaign stands apart. Not for its all-star cast-Shah Rukh Khan, AR Rahman, Mary Kom, and Jasprit Bumrah – but for what it isn’t trying to do. “This isn’t an ad,” wrote Zomato founder Deepinder Goyal in a post on X. “It’s a belief in effort over everything else.” And with that, he reframed the campaign as more … Read more
Theblurr has appointed industry veteran Sainath Saraban as Co‑Founder and Chief Creative Officer, elevating its creative vision and strategic direction. With a rich background in shaping standout campaigns and leading creative teams, Sainath is set to drive Theblurr’s brand narrative, foster innovation, and strengthen its position in the creative landscape. His leadership underscores the company’s … Read more
The Coca-Cola Company has appointed Hemant Rupani as CEO of Hindustan Coca-Cola Beverages (HCCB), effective September 8. A seasoned leader with over two decades of experience across top firms like Mondelez, PepsiCo, and Britannia, Rupani most recently served as Business Unit President for Southeast Asia at Mondelez. He succeeds Juan Pablo Rodriguez and will report … Read more
The digital series continues its celebration of Gen Z wit and unapologetic self-expression Following the strong digital performance of its debut season, ITC’s Candyman Sourzzz has launched Season 2 of its original content series Soury Not Sorry. Comedian Sumukhi Suresh returns as host, bringing her signature observational humour to light-hearted conversations with kids and teens. The new season premiered on June 28, … Read more
EV Secure and Battery Protect among key offerings designed for India’s evolving electric mobility landscape As Tesla officially enters the Indian market, Liberty General Insurance (LGI) has been named among the preferred insurance partners for the brand, launching EV-specific insurance plans designed to meet the unique needs of Tesla owners. Purpose-Built Insurance for Tesla Vehicles Liberty’s EV-focused portfolio includes EV Secure, … Read more
Athleticwear brand to enter Indian market with stores and online presence via Tata CLiQ Luxury and Fashion lululemon, the globally renowned athletic and lifestyle brand, has announced a strategic partnership with Tata CLiQ to mark its official entry into the Indian market in the second half of 2026. As part of the agreement, Tata CLiQ will serve as lululemon’s franchise partner in … Read more