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Global flavours adapted for Indian taste now available across metro cities Doritos®, the iconic nacho chip brand from PepsiCo, has launched two globally popular variants – Cool Ranch and Jalapeño Salsa Mexicana – in the Indian market. This move caters to India’s growing demand for bold, internationally inspired snacks while reinforcing Doritos’ commitment to flavour innovation. Building on the … Read more
Conceptualised by Ogilvy, the campaign spotlights indulgence with every bite ITC’s Sunfeast Wowzers has announced a new campaign featuring Bollywood superstar Shah Rukh Khan as the face of the brand. With this move, Sunfeast Wowzers enters the cracker segment with a product that combines a bold cheesy flavour and a 14-layer crispy texture, promising a multi-sensory snacking experience. The brand’s latest TVC, anchored by … Read more
Set in a doctor’s clinic, the quirky ad brings humor and strong brand recall Snapdeal has rolled out its latest brand campaign titled “Nazar Atak Jaaye”, using humor to highlight just how eye-catching its fashion offerings are. Conceptualised by Snapdeal’s in-house brand team, the campaign film is set in a doctor’s clinic, where patients are shown with … Read more
Featuring Manoj Bajpayee and Samantha, the campaign highlights how Prime Video connects through emotion Prime Video has launched a new brand campaign titled “Every kind of emotion. It’s on Amazon Prime”, spotlighting the platform as a destination for stories that resonate across moods, genres, and human experiences. Anchored by two films starring Manoj Bajpayee and Samantha, the campaign focuses … Read more
Zepto Café, the 10-minute hot food delivery arm of quick commerce startup Zepto, is slowing down. What was once touted as a bold leap into India’s fast-food future is now quietly scaling back operations amid mounting supply chain disruptions and staffing challenges. At its peak, Zepto Café claimed to deliver over 120,000 meals a day-a milestone CEO Aadit Palicha had proudly announced on LinkedIn … Read more
Campaign created by The Womb, produced by Creature Film Company Cipla Health has unveiled its latest campaign for Astaberry, the beauty and personal care brand under its wellness portfolio. Titled ‘Get the Rich Look’, the campaign redefines the concept of “rich” as naturally glowing, healthy skin-free of makeup or filters-radiating quiet confidence in everyday life. Conceptualised by The … Read more
Partnership to bolster ‘SkinFit’ campaign promoting Ayurvedic skincare Medimix, the renowned Ayurvedic personal care brand, has announced actor Amruta Khanvilkar as its new brand ambassador. The move marks a strategic step toward enhancing the brand’s regional connection in its core markets. Through this collaboration with a prominent regional figure, Medimix aims to deepen its footprint … Read more
Users to access iconic shows and regional content across 12 Indian languages Tata Play Binge has announced the onboarding of WAVES, the OTT platform from Prasar Bharati, expanding its content library with a rich mix of Indian classics and regional programming. This collaboration brings legacy and public service content under Tata Play Binge’s single subscription and unified … Read more
Expected to launch soon, POCO’s new flagship offers premium features at a mid-range price POCO is gearing up to launch the F7 5G in India, with a debut likely later this month. The smartphone is expected to be priced between Rs. 30,000 and Rs. 35,000, continuing the brand’s tradition of offering high performance at an affordable rate. The … Read more
What began as a cosy café in Colaba with gooey brownies and butter-laced croissants is now a ₹2,410 crore headline deal. Private equity firm ChrysCapital is acquiring a 90% stake in Theobroma Foods, cementing the Mumbai-born bakery’s rise from family kitchen to pan-India phenomenon. Founded in 2004 by sisters Kainaz Messman Harchandrai and Tina Messman Wykes, Theobroma was born from resilience. After a back injury derailed Kainaz’s pastry career at Oberoi Udaivilas, the Le Cordon Bleu alum teamed … Read more