Newsroom 
Change applies only to paid posts-regular users can continue using hashtags as before. Starting June 27, advertisers on X will no longer be permitted to include hashtags in sponsored posts. The update was announced by Elon Musk, who described hashtags in ads as an “esthetic nightmare” and part of the visual clutter the platform aims to eliminate from its paid … Read more
The highly anticipated CNN-News18 Town Hall is set to make a grand comeback on Saturday, 28 June 2025 with ‘The Defence Edition.’ Renowned for its dynamic and thought-provoking discussions, CNN-News18 Town Hall – The Defence Edition will celebrate India’s resilience and patriotic spirit. This edition is themed ‘Borders to Business – The Strength of Bharat’, and … Read more
No cake? No problem-just free Hershey’s Kisses from a billboard. In a creative birthday surprise for Zepto’s fourth anniversary, The Hershey Company transformed a massive billboard in Mumbai’s Bandra into a giant dispenser of Hershey’s Kisses. The ad unit, entirely covered with individually packed Kisses, allowed passersby to pull a pack directly off the billboard-revealing a birthday message … Read more
Simultaneously, Nykaa boosts offline presence with 237 stores across 79 cities. Beauty and fashion e-retailer Nykaa, which launched its quick commerce service in October 2024, has now scaled operations to seven metro cities. According to a regulatory filing, Nykaa’s fast-delivery arm, ‘Nykaa Now,’ currently operates over 40 rapid delivery stores across these cities. The company’s parent, FSN E-Commerce Ventures, has committed to order … Read more
After hitting ₹750 crore in FY25, Pulse aims for next-level growth through innovation and diversification. FMCG major Dharampal Satyapal (DS) Group is charting an ambitious course to transform its flagship brand, Pulse, into a ₹1,000 crore powerhouse within the next two years. The strategy? A bold expansion into new formats, regional flavours, and adjacent product categories. In FY25, Pulse achieved sales … Read more
Over 90% of Nestlé USA’s portfolio is already free from artificial dyes. Nestlé USA has announced plans to remove all synthetic food colors from its product lineup by mid-2026, reinforcing its commitment to healthier formulations and aligning with a broader industry and regulatory shift. Currently, over 90% of Nestlé’s U.S. product categories are already free from synthetic dyes. The remaining products … Read more
Built in Bengaluru, Sigma aims to simplify and supercharge the programmatic ecosystem through AI and data integration. Global programmatic media company MiQ has unveiled ‘MiQ Sigma’, an AI-based platform designed to streamline and elevate the programmatic advertising landscape. Developed at MiQ’s Bengaluru-based Centre of Excellence (CoE), Sigma consolidates data, technology, and campaign workflows into a single, integrated system. The platform brings … Read more
The platform moves to strengthen child safety amid growing concerns around minors in live broadcasts. YouTube has announced a significant policy update: beginning next month, users under the age of 16 will no longer be allowed to host livestreams on the platform. Additionally, streams featuring children without adult supervision may be removed. Though YouTube has not offered a detailed … Read more
Modicare Ltd. has appointed Soma Maitra as Chief Operating Officer, announcing the move via LinkedIn. With over 25 years of experience across retail, FMCG, direct selling, and consulting, Maitra brings a strong track record from roles at Reliance Retail, Future Group, and Tupperware. In her new role, she will lead strategy, innovation, and execution across … Read more
The collaboration brings Cantabil’s apparel to customers via hyperlocal quick commerce. Cantabil Retail India, a leading apparel manufacturer and retailer, has teamed up with Zepto, the quick commerce platform, to offer on-demand delivery of clothing. Through this partnership, customers can now receive Cantabil’s fashion offerings at home within minutes, blending convenience with style. Speed Meets Style The initiative … Read more