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Bengaluru-based Eloelo, a live entertainment platform founded by Saurabh Pandey and Akshay Dubey, has raised ₹114 crore (US$13.5 million) in its Series B funding round. Play Ventures led the round with an investment of ₹34.7 crore, while Gameskraft Technologies contributed ₹21.7 crore. Kalaari Capital and WestBridge Capital invested ₹13 crore and ₹8.7 crore, respectively. With … Read more
Content creator Kusha Kapila’s entry into the fashion industry with her innerwear brand “Underneat” has generated significant buzz in the creator economy. This venture represents a growing trend of digital influencers transforming their personal brands into tangible business enterprises. Creator-to-Entrepreneur Pipeline Kapila, known for her comedic sketches and fashion commentary, has leveraged her authentic voice … Read more
President Trump’s recent tariff implementation presents both challenges and opportunities for Indian brands navigating the evolving global trade landscape. With the US being one of India’s largest trading partners, these policy shifts have significant implications across multiple sectors. Immediate Challenges Indian exporters face potential competitive disadvantages as tariffs increase costs that must be absorbed or … Read more
bigbasket, a TATA Enterprise and India’s leading online grocery platform, has joined forces with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2025. This partnership celebrates their shared values of speed, reliability, and connection to Bengaluru’s community. The collaboration unites two local icons – RCB with its passionate fanbase and bigbasket … Read more
Fragrance brand Vanesa has announced Bollywood star Kiara Advani as its newest brand ambassador. This strategic partnership aims to launch a collection of versatile and elegant fragrances designed to appeal to modern consumers. Kiara expressed her enthusiasm about the collaboration, stating: “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing … Read more
The Indian Premier League (IPL) 2025 has experienced a significant boost in television advertising, with volumes increasing by 12% compared to the previous season, according to a new report from TAM Sports. Analyzing the first 13 matches of IPL 18 (March 22 to April 1, 2025), researchers found that indexed ad volumes rose from 100 … Read more
Kwality Wall’s has launched its newest offering – Golden Spoon, an accessible range of in-home desserts designed to bring premium ice cream experiences to Indian households. The launch comes at a time when India’s dessert market is showing tremendous growth potential, yet the ice cream and frozen dessert category remains underserved. With increasing cold chain … Read more
With a promise to be bigger, bolder, and more electrifying than ever, Goafest 2025 will bring together the brightest creative minds in the advertising, marketing and media industry for an unforgettable showdown of music talent with Advertising Rocks Season 3. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance … Read more
NPCI had allocated Rs 93 crore budget (excluding taxes) for media strategy, planning, and buying through an RFP issued last year Madison World has won the media mandate for the National Payments Corporation of India (NPCI), Storyboard18 can confirm. NPCI, which operates as an umbrella organization for retail payments and settlement systems in India, was … Read more
YouTube is set to enhance its Shorts platform with advanced AI features in 2025, making the short-form video experience more intelligent and user-friendly. The popular video-sharing platform plans to introduce several AI-powered tools that will transform how creators produce content and how viewers interact with Shorts. These innovations aim to address current limitations while expanding … Read more
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