Newsroom 
Sequel to last year’s hit ‘Bhagakar Le Jaunga’ brings high-flying drama and a bold new brand identity. Lowe Lintas, in collaboration with LTK Industries, has rolled out an all-new campaign for innerwear brand HINT, bringing back Tiger Shroff and Tara Sutaria in a stylish, cinematic sequel titled ‘Bade Aaram Se’. The campaign continues the brand’s witty storytelling arc, following … Read more
An intimate, unscripted gathering focused on wellness, conversation, and connection. To mark International Yoga Day 2025, jewelry brand Palmonas hosted a community-centric event at TROOH, Kalyani Nagar, Pune – a calm, curated experience built on authenticity over agenda. The gathering brought together 50 guests, including founders, early customers, creators, stylists, media editors, and wellness coaches, all united by a shared appreciation … Read more
Cheil X has appointed Ankit Singh as National Strategy Director, reporting to CEO Jitender Dabas. A seasoned strategist, Singh brings rich experience from roles at Hilton, Leo Burnett North, and BBH Delhi, having led brand strategies for top names like PepsiCo, Coca-Cola, Unilever, Uber, and Tinder. Known for his cultural insight and tech-driven approach, Singh … Read more
Ambalika Banerjjee has been appointed Director – Trademarks and Brand Protection at Unilever. An alumna of Jindal Global Law School’s LLM in Intellectual Property and Technology Law, she brings over 17 years of experience in IP law. Prior to this, she was Global Lead Counsel – Trademarks & Copyrights at UPL and has held key … Read more
Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal MarketingAll KTM and Triumph dealerships now live on AGL’s Glocal360 platform; Bajaj Motorcycles pilot in the pipeline. AdGlobal360 (AGL), a leading MarTech company and part of Hakuhodo International, has been appointed to lead pan-India hyperlocal marketing efforts for Bajaj Auto Probiking. Within just three months of the partnership, all … Read more
The real-money poker platform repositions itself to reflect the evolving mindset of modern players. adda52, India’s leading real-money poker platform, has announced a refreshed brand identity anchored by a new tagline: “Game On.” The updated positioning aims to capture the mindset of today’s poker players-those who thrive on strategy, focus, challenge, and continuous progress. The refreshed identity … Read more
Initial rollout begins in the U.S. with English support; global availability to follow. WhatsApp has introduced a new feature called Message Summaries, aimed at helping users navigate unread chats more efficiently. Powered by Meta AI, the feature generates brief, AI-driven summaries of unread messages-offering users a quick overview without needing to open each conversation. Announced via an official … Read more
The acclaimed actor will front the brand’s upcoming 360-degree campaign focused on trust, comfort, and everyday innovation. Welspun, a leading name in India’s home textile industry, has announced the appointment of Vidya Balan as its new brand ambassador. Known for her authenticity, integrity, and impactful storytelling, Vidya Balan aligns naturally with Welspun’s brand values of quality, trust, and innovation. … Read more
EPACK Group has appointed Narayan Lodha as Executive Director and Group CFO. With over 25 years of experience in corporate finance, capital markets, and strategic planning, Lodha will lead the group’s financial strategy, governance, and compliance across its diverse businesses. A chartered accountant and company secretary, he has previously held senior roles at Vikram Solar, … Read more
Niraj Mishra has joined Dream11 as Vice President of Product Marketing. He announced the move on LinkedIn, following his stint at Disney+Hotstar (now JioHotstar) as Head of Product Growth and International Expansion. With over a decade of experience, Mishra has held key roles at Idea Cellular, Suvidhaa Infoserve, ZEE5 Global, ByteDance, and Amazon MX Player.