Newsroom 
With a tilted web experience and bold outdoor displays, the brand pushes boundaries of design and identity. This Pride Month, home and lifestyle brand Sleepyhead has launched a striking new campaign titled ‘Straight Isn’t the Default’, celebrating diversity, self-expression, and the freedom to live-and lounge-outside the lines. At the heart of the campaign is a Limited Edition Pride Sofa, … Read more
SW Network, in partnership with Flipkart, has unveiled an insight-driven campaign for the launch of the OPPO K13x 5G, positioning it as Gen Z’s everyday companion-through chaos, heartbreaks, hustle, or calm. Titled “Har Scene Ka Asli Partner,” the campaign reflects Gen Z’s need for tech that’s fast, durable, and ready for anything. Featuring military-grade durability, superfast charging, and long battery life, … Read more
As the homegrown vodka brand accelerates expansion across India and global markets, it teams up with Actimedia to lead its communications strategy. Smoke Lab, India’s first premium homegrown vodka brand from the NV Group, is gearing up for significant growth both domestically and internationally. To support this next phase, the brand has appointed Actimedia PR & Digital to … Read more
Parle Delivers a Witty Crunch to Britannia’s Pride Month InviteAfter Britannia’s bold front-page Pride campaign, Parle responds with a colourful, clever Instagram post-proving there’s room for camaraderie in competition. In a refreshing twist to India’s age-old biscuit rivalry, two of the country’s biggest FMCG brands-Britannia and Parle-have come together in a spirit of inclusion and … Read more
A quirky, fictional take replaces wedding cash with used phones-until Cashify steps in with the smarter, rightful solution. Cashify, India’s leading platform for buying and selling used smartphones, has launched a playful yet strategic campaign titled ‘Phone Wala Shagun’, reimagining how people view old phones-and turning them into cultural currency. The campaign taps into a humorous, … Read more
As the brand enters the seating solutions market, it expands its vision from better sleep to holistic home comfort. Sleepfresh, one of India’s established mattress brands, is broadening its horizons-entering the seating solutions market with a brand-new range of sofas, recliners, and sofa beds under its home label, Raunak Homes. The move marks a significant shift … Read more
Monks, the digital-first agency under S4 Capital, has appointed Sandipan Bhattacharyya as India Head – Creative. A highly awarded industry veteran, Bhattacharyya brings over two decades of experience from Saatchi & Saatchi, BBDO, and Grey South Asia. At Monks, he will lead creative strategy across Indian and global brands like Amazon and Tata Tea, with … Read more
Adfactors PR has appointed Hemant Gaule as Senior Vice President – Growth and Development Initiatives. In this strategic role, he will focus on fostering an AI-first work culture, building new practices, and driving leadership development through initiatives like the Adfactors Academy. Gaule, an IIM Ahmedabad alumnus and former CEO of SCoRe, brings over a decade … Read more
Proost Beer has appointed Depinder Bedi to lead Trade Marketing & Partnerships, marking a strategic move to strengthen its market presence and brand collaborations. With extensive experience in driving growth through channel strategy and strategic alliances, Bedi is set to play a key role in expanding Proost’s reach and visibility in the competitive craft beer … Read more
InMobi has appointed Kunal Nagpal as Chief Business Officer to lead its global advertising businesses, including Glance AI, InMobi Exchange, and InMobi DSP. In this newly created role, Nagpal will drive a unified go-to-market strategy and spearhead monetisation across platforms, aiming to deliver integrated, high-impact solutions for marketers. Backed by deep expertise and a bold … Read more