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Mercedes-Benz India names Brendon Sissing VP, Sales & Marketing

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Mercedes-Benz India has appointed Brendon Sissing as Vice President, Sales & Marketing, effective August 1, 2025, succeeding Lance Bennett, who moves to the role of CFO in the Middle East. Formerly heading Mercedes-Benz Financial Services India, Sissing brings extensive experience in strategic transformation, digital integration, and customer-centric innovation. Under his leadership, the financial services arm … Read more

Mankind Pharma Appoints Rajkummar Rao as Brand Ambassador for Nimulid Strong

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The actor endorses the 2X Diclofenac formula delivering neck pain relief in 2 minutes. Mankind Pharma has signed acclaimed actor Rajkummar Rao as the face of its flagship topical pain relief product, Nimulid Strong. The range, featuring a 2X Diclofenac formula, promises neck pain relief in just two minutes and is available in two convenient formats: Gel for sustained ease … Read more

The Whole Truth Founder Denies Influencer’s Claims, Sparks Public Dispute

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Akash Yadav maintains his accusations and urges CEO Mehta to substantiate his statements. Shashank Mehta, founder of clean-health brand The Whole Truth, has countered fitness influencer Akash Yadav’s recent Instagram accusations alleging that the brand misleads consumers about added sugar content and product positioning. Yadav’s claim zeroed in on the brand’s Beginner Protein powder, highlighting its 4.3g of … Read more

Meta Launches Next-Gen AI Tools to Transform Advertising Creativity and Performance

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New features aim to enhance campaign impact, personalization, and efficiency for brands and agencies. At Cannes Lions 2024, Meta unveiled a suite of next-generation generative AI tools designed to supercharge advertising creativity and business results. The latest updates build on Meta’s expanding AI ecosystem, which has already delivered measurable performance boosts – such as a … Read more

Crocs Fuses K-Drama & Bollywood in New Monsoon Campaign Featuring Chae Soobin & Siddhant Chaturvedi

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Conceptualised and produced by Kulfi Collective, the campaign blends romance, rain, and self-expression across Asia. Crocs has launched its latest monsoon campaign across seven Southeast Asian markets-India, China, Japan, Korea, Thailand, Indonesia, and the Philippines. Celebrating the season with a cultural crossover, the emotionally-charged campaign brings together the dramatic charm of K-dramas and the colourful … Read more

LG Launches ‘Radio Optimism’ Campaign to Boost Connection Through Custom Music

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An initiative aimed at fostering deeper bonds in a tech-driven world with personalized songs. LG Electronics has introduced “Radio Optimism,” a brand campaign designed to combat feelings of disconnection caused by superficial online interactions. Rooted in LG’s brand ethos, Life’s Good, this campaign encourages meaningful human connections through shared, personalized musical experiences. Music with Meaning By enabling users … Read more

DOMS Launches ‘Write Fast. Live More.’ Campaign for INXON Pen

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New ad celebrates speed, innovation, and student ambition. DOMS Industries has unveiled a new national campaign for its latest product, the INXON Pen, designed to deliver an ultra-smooth, fast writing experience. Titled ‘Write Fast. Live More.’, the campaign highlights the brand’s focus on empowering students to keep pace with their demanding academic lives while making room for … Read more

WPP Expands Partnership with Vercel to Launch ‘Vibe Coding’ Globally

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WPP has announced a major expansion of its global partnership with Vercel, integrating Vercel’s AI-powered tools-v0 and AI SDK-into its workflows to empower teams worldwide. Central to this collaboration is the introduction of “vibe coding,” a new programming approach that uses natural language prompts to accelerate digital creation. This initiative aims to simplify and speed up the … Read more