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Trupti Vasudev joins TLN board as Asia-Pacific representative

Trupti Vasudev, CEO of Actimedia PR & Digital, has been appointed to the board of the Travel Lifestyle Network (TLN), representing the Asia/Pacific region, including India, Singapore, Hong Kong, South Korea, Australia, GCC, Indonesia, and Japan. She joins a newly expanded leadership team alongside David Zapata (USA), Marilyne Levesque (Canada), and Virginie Le Norgant (France), … Read more

Trackon appoints Smartya Majumder as VP- Sales

Trackon has appointed Smartya Majumder as Vice President – Sales. With over 17 years of experience in express logistics and telecom, he has held leadership roles at TNT India, Samsung, Vivo, DHL Blue Dart, and DTDC Express. An MBA from IISWBM Kolkata, Smartya brings a strong track record in scaling revenue and leading high-performing teams. … Read more

Mastercard names Lavani Agarwal VP, Marketing & Comms – India & South Asia

Mastercard has appointed Lavani Agarwal as Vice President, Head of Marketing and Communications for India & South Asia. She brings rich experience from global brands, most recently leading brand and reputation marketing at Google for both Google and YouTube in India. Her previous roles include leadership positions at Uber, Procter & Gamble, and 3M. Agarwal’s … Read more

Instagram Adds Keyframe Editing and Audio Tools to Edits App

Instagram continues to ramp up its capabilities in video editing with the latest update to Edits, its standalone app launched in April. The new release introduces keyframe editing and audio enhancement features, aimed at creators looking for more precision and flexibility in short-form video production. Keyframe Editing Now Live The headline feature-keyframe support-gives users the ability to mark specific … Read more

Zepto Integrates AI‑Driven ‘Consumer Persona’ into ATOM Suite

Brands can now analyze, survey, and engage consumer segments in real time through dynamic AI personas, unlocking actionable insights. Zepto—India’s leading quick-commerce platform-is transforming its brand intelligence offering, ZEPTO ATOM, with a powerful new feature: Consumer Persona. Powered by the platform’s first-party data and AI, Consumer Persona allows brands to dive deeper into buyer behaviours, motivations, … Read more

Unilever to Acquire Men’s Grooming Brand Dr. Squatch

The acquisition strengthens Unilever’s premium personal care portfolio with a high-growth, culturally resonant brand. Unilever has announced that it has signed an agreement to acquire Dr. Squatch, a leading men’s personal care brand, from growth equity firm Summit Partners. The move marks another strategic step in Unilever’s ongoing effort to expand its portfolio into premium and high-growth … Read more

Aditi Rao Hydari Leads Indriya’s Campaign for Cosmic-Inspired ‘Aasmaniyat’ Collection

Conceptualised by Ogilvy India and produced by Good Morning Films, the campaign celebrates celestial beauty through diamond artistry. Indriya, the jewellery brand from Aditya Birla Group, has unveiled Aasmaniyat, a new diamond collection inspired by the cosmos. Designed as bridal statement pieces, the collection draws from celestial elements to blend traditional Indian craftsmanship with modern elegance. … Read more

Kolhapuri Chappals Stride Down Prada Runway – No Mention of India Sparks Outcry

Global fashion giant Prada faces backlash after showcasing sandals clearly inspired by Maharashtra’s iconic footwear. At Prada’s Men’s Spring/Summer 2026 show in Milan, amid dramatic leather jackets and minimalist tailoring, one accessory stole the spotlight-and stirred controversy. The luxury house debuted sleek leather sandals strikingly similar to Kolhapuri chappals, the timeless hand‑stitched leather slippers from Kolhapur, … Read more

Dove Launches ‘Reborn Stronger’ Campaign to Introduce New Hair Bond Repair Range

Inspired by Kintsugi, the campaign celebrates resilience, self-acceptance, and the science of hair reconstruction. Dove has unveiled its latest innovation in hair care with the launch of the Peptide Bond Strength range its most significant product release in over 15 years. Backed by advanced Hair Bond Reconstruction science, the range is supported by a brand campaign titled “Reborn … Read more

L&T Finance Launches AI-Powered Microsite for ‘Game Changer’ Business Loan Campaign

The platform lets users create personalised posters featuring Jasprit Bumrah, sharable across social media. L&T Finance (LTF) has introduced an AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ Business Loan campaign, aimed at empowering small and medium enterprises (SMEs). The microsite enables business owners to create personalised posters featuring their business tagline and brand … Read more