×

Delhi Court Mediates Settlement as Influencers Retract Dettol Criticism

A defamation case brought by Reckitt Benckiser India against prominent social media figures has moved toward resolution in the Delhi High Court. Dermatologist Dr. Manjot Marwah and influencer Raj Shamani have agreed to remove controversial content criticizing Dettol antiseptic liquid. The dispute centered on a podcast where Dr. Marwah allegedly characterized Dettol as “essentially floor … Read more

Zee Media Secures Nearly $466 Million Through Decade-Long FCCB Deal

Zee Media Corporation has announced a significant financial move with its board approving the issuance of Foreign Currency Convertible Bonds (FCCBs) totaling $465.9 million (approximately ₹399.78 crore). The media company disclosed this strategic decision to the National Stock Exchange and BSE Limited following a board meeting earlier today. The 10-year bonds, carrying a 5% annual … Read more

Nestlé India Chief Sounds Alarm on Rising Job Scams Targeting Young Professionals

Nestlé India’s CMD Suresh Narayanan has issued an urgent advisory regarding fraudulent job listings being circulated under the company’s name across professional networking sites. The food giant has explicitly distanced itself from these deceptive postings designed to exploit job seekers. “These advertisements are completely false, fake, fraudulent, and misleading,” Narayanan stated in a pointed online … Read more

Court Shuts Down Shark Tank-Backed Water Brand After Bisleri Lawsuit

The Bombay High Court has ordered startup bottled water company Aquapeya to halt all operations following trademark infringement claims by industry leader Bisleri International. The ruling comes after the brand received Rs 70 lakh funding on popular business reality show Shark Tank India earlier this year. The court’s interim order prohibits Aquapeya from any manufacturing, … Read more

Filter Coffee Co. Named Digital Partner for Korean Skincare Giant Laneige in India

Korean beauty brand Laneige has selected Filter Coffee Co. as its comprehensive digital partner for the Indian market. The partnership encompasses a full spectrum of digital services including strategic communication, content development, influencer collaborations, event management, and e-commerce assets creation. “Finding an agency that authentically embodies our brand values was essential in our selection process,” … Read more

Travis Head Stars as ‘Hyderabaddie’ in Bold Uber Moto Campaign

Uber India has launched an innovative campaign for its bike taxi service featuring Australian cricket star Travis Head. Created by FCB India, the campaign portrays Head as the fictional “Hyderabaddie” character who uses Uber Moto to make quick getaways after playfully pranking rival cricket teams. The social media-focused campaign begins with a musical teaser introducing … Read more

Punjab Kings Teams Up with MoEngage to Revolutionize Fan Engagement

Punjab Kings has formed a strategic partnership with customer engagement platform MoEngage to transform how the IPL franchise connects with its supporters. This collaboration aims to create a more personalized fan experience through advanced data unification and multi-channel communication strategies. The cricket team will leverage MoEngage’s technology to gain deeper insights into fan behavior across … Read more

Meta Unveils Llama 4: New Multimodal AI With Advanced Capabilities

Meta Platforms has launched its latest artificial intelligence system, Llama 4, introducing two specialized variants: Scout and Maverick. This new generation represents a significant advancement in multimodal AI technology, capable of processing and interpreting text, images, video, and audio simultaneously. Llama 4 Scout emphasizes efficiency, requiring only a single Nvidia H100 GPU while supporting an … Read more

Adani Group Dominates IAA Olive Crown Awards with Four Gold Honors

Recognized for Environmental Leadership with Top Awards in Sustainability Communications Adani Group has achieved remarkable success at the IAA Olive Crown Awards, securing four gold accolades across multiple categories. The infrastructure giant received recognition as Corporate Social Crusader of the Year and Green Advertiser of the Year, while their “Pankha” campaign earned dual gold awards … Read more

Tendulkar Tests Apollo’s SUV Tyres in Dynamic New Campaign

Apollo Tyres has unveiled its latest marketing initiative featuring cricket legend Sachin Tendulkar, showcasing the performance capabilities of its Apterra SUV tyre range. The campaign, titled “Bring out the SUV in your SUV,” was developed by VML India and targets vehicles owners seeking enhanced performance across varied terrain conditions. The campaign highlights Apollo Apterra’s innovative … Read more