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Budweiser 0.0 has unveiled an innovative campaign that puts the spotlight squarely on music fans rather than performers. The ‘Yours to Take’ campaign features a stirring anthem dedicated to celebrating live music experiences and the passionate fans who make them special. Shifting the Focus to Fans Breaking from tradition in music marketing, Budweiser’s digital film … Read more
Apple is rumored to be working on its most ambitious Apple Watch upgrade yet – a model featuring artificial intelligence capabilities and an integrated camera. This development would represent a significant evolution for the device that has dominated the smartwatch market since its introduction in 2015. Camera Integration: A Long-Awaited Feature According to industry sources … Read more
Buzzlab, Asia’s first content-led growth consulting firm, announces the appointment of Harish Shetty as Client Services Director. Harish, who was previously a Management Supervisor at Ogilvy, brings over 12 years of extensive experience in advertising, brand marketing and integrated campaigns to the team. Harish has worked with some of the biggest names in the industry, … Read more
Enamor, the premium lingerie brand from Modenik Lifestyle, has awarded this mandate to Mumbai-based Tilt Brand Solutions after a multi-agency pitch. Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women. Over the years, Enamor has built a … Read more
Skore has launched an innovative campaign that’s reshaping how couples approach intimacy in modern relationships. The brand’s new “Won Love” initiative challenges traditional narratives about pleasure, emphasizing that true satisfaction comes from mutual experience rather than one-sided gratification. Breaking Barriers in Intimate Wellness Since pioneering the pleasure product category in India with their rings and … Read more
● Espressos AnyDay is a European themed cafe that has recently opened in Gurugram ● Food lovers can order from a range of beverages and cafe food India’s pioneering on-demand convenience platform, has announced an exclusive partnership with Espressos Anyday to home deliver its range of offerings to food lovers in Gurugram. Espresso Anyday is a European themed cafe … Read more
In a creative and engaging new marketing initiative, KFC India has partnered with popular entrepreneur and Shark Tank India judge Anupam Mittal to showcase their affordable Boneless Chicken range. The campaign cleverly combines humor, technology, and KFC’s signature menu items in a way that resonates with social media audiences. The Entertaining Instagram Reel The campaign … Read more
Puma has launched its latest advertising campaign, “Go Wild,” reviving the sportswear giant’s tradition of humor-infused marketing while bringing a contemporary twist to its messaging. The campaign marks a significant shift in the brand’s advertising approach, reconnecting with its playful roots while addressing the modern consumer’s desire for authenticity and self-expression. Returning to Humor with … Read more
Meta has unveiled a suite of advanced AI-powered marketing tools designed to transform how brands collaborate with creators across its platforms. Announced on March 26, 2025, these new features aim to streamline the creator discovery process and maximize the effectiveness of influencer marketing campaigns. Bridging the Gap Between Brands and Creators The latest updates build … Read more
Snapchat has unveiled an ambitious new initiative called “Snapchat Creator Connect,” a multi-city program designed to nurture and elevate India’s growing creator economy. This comprehensive initiative aims to provide Gen Z creators with the mentorship, growth opportunities, and engagement tools they need to build sustainable careers on the platform. Supporting India’s Creator Economy The launch … Read more
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