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Indian jewellery retailer Senco Gold & Diamonds has launched an AI-powered application called “Shape of You” to mark International Women’s Day. The new feature is designed to help customers choose jewellery that complements their facial features and personal style, combining technology with personalised design guidance. With a legacy of over 85 years in the jewellery … Read more
Indian beverage brand Thums Up has partnered with Travel Food Services Limited to launch a fan-focused campaign celebrating the ICC Men’s T20 World Cup 2026. The initiative transforms airport dining spaces into vibrant cricket-themed experiences across some of India’s busiest airports. Running until 8 March 2026, the campaign aims to capture the excitement of the … Read more
Seagram’s Royal Stag Packaged Drinking Water has launched a new nationwide brand campaign titled “Live It Large”, bringing together a diverse set of cultural icons from sports, entertainment and gaming. The campaign features personalities including Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya and gaming creator Payal Dhare. The campaign highlights the brand’s philosophy … Read more
Former Ola executive Ashish Bajaj has entered the food startup space with the launch of 10on10 Foods, a Bengaluru-based venture focused on delivering freshly milled staple products. The startup has secured Rs 2 crore in pre-seed funding from a group of angel investors as it begins building its presence in the fresh staples category. Bajaj … Read more
Amazon has emerged as India’s Most Trusted Brand in the TRA Brand Trust Report (BTR) 2026, marking a significant shift in the country’s brand trust rankings. In the 15th edition of the annual report, Amazon jumped 11 positions from last year’s 12th rank to secure the top spot, replacing Dell, which had held the position … Read more
Parle Products has launched a new campaign for its latest confectionery offering, Parle Fusion Candy, introducing a product that combines two flavours in a single candy. The campaign, titled “Taste Itna Great, Mooh Se Na Hoga Wait!”, highlights the candy’s unique dual-layer format designed to deliver a richer taste experience. Parle Fusion Candy is available … Read more
Meta has signed a multi-year artificial intelligence content licensing agreement with News Corp, a deal that could see the tech giant pay up to $50 million annually to access the publisher’s news content. Under the agreement, which is expected to run for at least three years, Meta will gain access to News Corp’s editorial content … Read more
PregaNews has unveiled a new digital film ahead of International Women’s Day to spotlight postpartum realities and encourage open conversations around maternal mental health. The initiative draws attention to an often-overlooked phase of motherhood, highlighting the emotional and physical challenges many women face after childbirth. According to the campaign, nearly one in five mothers in … Read more
Marking one year since its formation, the Indian Influencer Governance Council has launched the Indian Influencer Contract Standard (IICS), the country’s first structured contract framework designed for influencer–brand collaborations. Developed in partnership with legal knowledge partner Trilegal, the initiative aims to bring consistency and clarity to India’s rapidly expanding creator economy. Influencer marketing has become … Read more
Goafest will return for its 19th edition from May 20 to May 22, 2026, in Goa. The dates were announced jointly by Advertising Agencies Association of India and The Advertising Club, the co-hosts of the annual industry festival. Launched in 2006, Goafest has grown into one of South Asia’s most prominent gatherings for professionals across … Read more
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