Newsroom 
Amazon Prime Video has embraced April Fool’s Day with a clever marketing campaign introducing the fictional “Woh Wala Feature” – a search tool that understands those frustratingly vague descriptions we all use when trying to remember movies and shows. The playful campaign tackles a universal streaming dilemma: remembering specific scenes or actors but forgetting the … Read more
MakeMyTrip is commemorating its 25th anniversary with a nostalgic brand film starring Bollywood icons Alia Bhatt and Ranveer Singh. The film traces India’s evolving travel landscape and highlights how the company has transformed the industry since its founding in April 2000. The narrative follows Alia and Ranveer reminiscing about childhood vacations while journeying through different … Read more
JioHotstar continues to revolutionize India’s live streaming experience by making it more inclusive and accessible, connecting millions and bridging the gap between audiences and their favorite events. Following the tremendous success of Coldplay’s Music of the Spheres and Mahashivratri: The Divine Nightlivestream, which captivated millions, the platform is now set to bring the festivities of Ram Navami to viewers with a … Read more
Tata Group’s electronics retail chain Croma has officially appointed Shibashish Roy as its new Chief Executive Officer and Managing Director, effective April 1, 2025. Roy, who has spent over 20 years with the Tata Group, initially took on the CEO role in November 2024. Since then, he has been working alongside outgoing Managing Director Avijit … Read more
Decathlon Sports India increased its advertising and promotional expenses by 33% to Rs 87.49 crore in FY24, as the company posted impressive financial results. The Indian arm of the French sporting goods retailer achieved its highest business income in five years, reaching Rs 4,066 crore (nearly half a billion dollars). The company made a remarkable … Read more
YouTuber Ranveer Allahbadia has returned to the podcast scene following weeks of controversy stemming from offensive remarks made on Samay Raina’s “India’s Got Latent” show. His comeback episode of “The Ranveer Show” (TRS), released March 31, features a reflective conversation with Buddhist Monk Palga Rinpoche. In this deeply personal episode, Allahbadia discusses how the monk’s … Read more
Recent high-profile AI failures across major tech companies have raised serious questions about consumer trust in artificial intelligence systems. From Google’s Gemini generating historically inaccurate images to Microsoft’s Copilot creating embarrassing factual errors, these public missteps have put brand reputation on the line. A recent Morning Consult survey revealed that 63% of consumers express concerns … Read more
Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the De Beers Group’s diamond jewelry brand, following a multi-agency pitch. The account will be managed from their Mumbai office with a focus on creating modern storytelling that blends heritage with luxury. Amit Pratihari, Managing Director of Forevermark India, emphasized India’s deep connection with … Read more
MY FM, the radio division of Dainik Bhaskar, has announced its official radio partnership with Gujarat Titans for the ongoing IPL 2025 season. This strategic collaboration will deliver a comprehensive entertainment experience by integrating radio, digital platforms, and on-ground activations. The partnership leverages MY FM’s strong presence throughout Gujarat to enhance fan engagement through interactive … Read more
Renault Group has announced plans to acquire Nissan’s 51% stake in their Indian joint venture, Renault Nissan Automotive India (RNAIPL), giving the French automaker complete ownership of the operation. Despite the ownership change, the agreement includes provisions for continued collaboration between the companies. Nissan will maintain access to the facility for vehicle production both for … Read more
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