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Enamor, the premium lingerie brand from Modenik Lifestyle, has awarded this mandate to Mumbai-based Tilt Brand Solutions after a multi-agency pitch. Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women. Over the years, Enamor has built a … Read more
Skore has launched an innovative campaign that’s reshaping how couples approach intimacy in modern relationships. The brand’s new “Won Love” initiative challenges traditional narratives about pleasure, emphasizing that true satisfaction comes from mutual experience rather than one-sided gratification. Breaking Barriers in Intimate Wellness Since pioneering the pleasure product category in India with their rings and … Read more
● Espressos AnyDay is a European themed cafe that has recently opened in Gurugram ● Food lovers can order from a range of beverages and cafe food India’s pioneering on-demand convenience platform, has announced an exclusive partnership with Espressos Anyday to home deliver its range of offerings to food lovers in Gurugram. Espresso Anyday is a European themed cafe … Read more
In a creative and engaging new marketing initiative, KFC India has partnered with popular entrepreneur and Shark Tank India judge Anupam Mittal to showcase their affordable Boneless Chicken range. The campaign cleverly combines humor, technology, and KFC’s signature menu items in a way that resonates with social media audiences. The Entertaining Instagram Reel The campaign … Read more
Puma has launched its latest advertising campaign, “Go Wild,” reviving the sportswear giant’s tradition of humor-infused marketing while bringing a contemporary twist to its messaging. The campaign marks a significant shift in the brand’s advertising approach, reconnecting with its playful roots while addressing the modern consumer’s desire for authenticity and self-expression. Returning to Humor with … Read more
Meta has unveiled a suite of advanced AI-powered marketing tools designed to transform how brands collaborate with creators across its platforms. Announced on March 26, 2025, these new features aim to streamline the creator discovery process and maximize the effectiveness of influencer marketing campaigns. Bridging the Gap Between Brands and Creators The latest updates build … Read more
Snapchat has unveiled an ambitious new initiative called “Snapchat Creator Connect,” a multi-city program designed to nurture and elevate India’s growing creator economy. This comprehensive initiative aims to provide Gen Z creators with the mentorship, growth opportunities, and engagement tools they need to build sustainable careers on the platform. Supporting India’s Creator Economy The launch … Read more
Bharti Airtel Vice Chairman and Managing Director Gopal Vittal has been named Chairman of the GSM Association (GSMA), the influential global mobile industry organization. Vittal, who was already serving as the acting chair, will now lead the association until the end of 2026. This prestigious appointment highlights Airtel’s growing influence in the global telecommunications landscape. … Read more
Hero Realty has announced the appointment of Rohit Kishore as its new Chief Executive Officer. Kishore joins the company with over 21 years of extensive experience in the real estate industry. In his new role, Kishore will be responsible for guiding Hero Realty’s strategic direction, overseeing operational activities, and spearheading key initiatives aimed at strengthening … Read more
By Harshavardhan ChauhaanAuthor – #NCAYB: NOBODY CARES ABOUT YOUR BRAND – The Manifesto for the Future of Marketing — When I began writing #NCAYB, it wasn’t to provoke a marketing war.It was to confront a quiet truth we’ve all known for some time: the traditional frameworks that defined marketing for decades no longer apply. Yet … Read more
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