Why Tamil Nadu Is Emerging as a Launchpad for New FMCG Brands
GCPL CEO Sudhir Sitapati highlights wealth, cohesive media, and retail innovation as key enablers When Godrej Consumer Products Limited (GCPL) launched its pet food brand Ninja and anti-perspirant Bloq, it didn’t debut in the traditional metros like Mumbai or Delhi. Instead, the company chose Tamil Nadu. GCPL isn’t alone. The southern state is increasingly becoming the go-to market … Read more