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The acquisition includes $800 million in cash and stock at closing, with an additional $200 million contingent on future performance. e.l.f. Beauty Chairman and CEO Tarang Amin with rhode Founder Hailey Bieber e.l.f. Beauty has entered into a definitive agreement to acquire Hailey Bieber’s skincare brand Rhode in a deal valued at up to $1 … Read more
Deliciously indulgent cookies that disappear the moment you open the pack Britannia has launched its all-new Good Day Chunkies, a delectable range of chunky cookies you simply can’t resist. These indulgent treats, packed with rich chocochips or tropical coconut, have a curious habit — they vanish as soon as the pack is opened. Available in two … Read more
Full-year profit jumps 81.3% to ₹72.07 crore Beauty and fashion e-commerce platform Nykaa, operated by FSN E-Commerce Ventures, has reported strong financial results for the fourth quarter and full fiscal year 2025. In Q4 FY25, Nykaa’s advertising expenditure (adex) surged by 31% to ₹244 crore, up from ₹186 crore in the same quarter last year. This increase reflects the brand’s intensified … Read more
Agreement includes access to news articles, NYT Cooking, and The Athletic content Amazon has signed a multiyear content licensing agreement with The New York Times, granting the tech giant access to a wide range of editorial material for use across its AI platforms. The agreement includes access to news articles, NYT Cooking, and The Athletic, marking The Times’s first deal specifically focused … Read more
This year’s EOSS will see expanded involvement from content creators via affiliate programs, influencer-led product hauls, and on-ground activations in key metro cities. Flipkart is all set to kick off its Fashion End of Season Sale (EOSS) starting May 30, 2025. This highly anticipated sale will feature over 70,000 brands and sellers, offering a wide range of fashion, beauty, and … Read more
The campaign will span digital platforms, television, and various media outlets, delivering the message that real change begins with real choices. Réal, the packaged fruit juice and beverage brand from Dabur India, has launched a new campaign titled ‘Keep It Real with Réal Activ Coconut Water.’ Fronted by Bollywood star Sidharth Malhotra, the campaign encourages consumers to … Read more
Madison Media exits after a two-decade-long partnership, having handled the account since 2004. Starcom Named McDonald’s Media AOR Publicis Groupe’s Starcom India has been appointed the new media Agency of Record (AOR) for McDonald’s India (West and South), taking over from Madison Media, which had held the account since 2004. Welcoming the new partnership, Arvind R … Read more
The feature aims to enhance visual discovery by allowing users to identify objects or landmarks within Shorts videos. YouTube is introducing Google Lens integration into its Shorts platform in the coming weeks, enhancing visual interactivity and discovery. According to a TechCrunch report, the new feature will enable users to identify and learn more about objects, landmarks, and … Read more
The actor’s association reflects HMIL’s commitment to reliability, innovation, and emotional connection with Indian consumers. Hyundai Motor India Limited (HMIL) has announced the appointment of acclaimed actor Pankaj Tripathi as its new brand ambassador. The collaboration is part of HMIL’s continued effort to connect more deeply with Indian consumers and deliver experiences aligned with the spirit and … Read more
The digital-first campaign spans Video+, social media, influencer partnerships, and e-commerce platforms. Campus Activewear, a leading name in sports and athleisure, has launched the Air Capsule Pro, an upgraded version of its flagship Air Capsule Collection. Engineered for everyday versatility, the new variant offers impact cushioning, minimal design, and multi-occasion wearability-from the gym to the office to … Read more