Newsroom 
The animation-led campaign highlights India’s fresh start and renewed ambition in Test cricket. Sony Sports Network has rolled out a new campaign, ‘Ground Tumhara, Jeet Hamari’, ahead of the much-anticipated India tour of England 2025. The five-Test series, part of the ICC World Test Championship, begins June 20 and will be played across iconic venues-Lord’s, The … Read more
The four-part ad series showcases innovative, user-friendly design solutions for modern homes. To celebrate World Interiors Day 2025, Asian Paints has unveiled its latest corporate campaign, ‘Socha Bhi Nahi Hoga – Beyond Your Imagination’. Executed by Ogilvy, the campaign reflects Asian Paints’ mission to inspire homeowners with creative, accessible design ideas that go beyond conventional expectations. The campaign features … Read more
Coca-Cola is set to expand its portfolio of billion-dollar brands in India, underscoring the country’s growing role in its global growth strategy. According to Henrique Braun, Executive Vice President and COO of Coca-Cola, India has already produced three billion-dollar brands-Thums Up, Maaza, and Sprite – with more likely to follow. “India’s vibrance makes it a … Read more
Bagline Collaborates with Karan Johar to Spotlight Tommy Hilfiger LuggageThe partnership aims to strengthen the brand’s footprint in India’s travel and lifestyle segment. Bagline has joined hands with renowned filmmaker Karan Johar to showcase the newest collection of Tommy Hilfiger luggage. Johar was recently seen at the Cannes Film Festival, where he used Tommy Hilfiger … Read more
Aditi Rao Hydari, Aditya Roy Kapur, and Carry Minati follow as ISA celebrates India’s most influential digital voices. The Indian Streaming Academy (ISA), a body dedicated to celebrating excellence across OTT platforms and digital storytelling, has unveiled the 2025 edition of its Top 100 Streaming & Digital Power List. This annual list highlights the most … Read more
Apple is preparing to overhaul the naming convention for all its operating systems, according to a Bloomberg report. Instead of incrementing version numbers sequentially, future OS versions will reflect the upcoming year – a shift similar to the automotive industry’s model-year system. For instance, the next major iPhone update, expected in 2025, will be named iOS 26 – not … Read more
Fastrack, the youth-focused fashion brand, has unveiled its latest collection, ‘Groove’, inspired by the rhythm, creativity, and rebellious spirit of contemporary music culture in India. The Groove Collection channels the visual energy of music-drawing from the pulse of beats, disco aesthetics, and vibrant lights-translating them into bold, trend-forward timepieces. But it’s not just about style. The campaign is … Read more
Channel Factory has introduced Channel Factory Intelligence, a fully integrated AI suite designed to improve advertising performance, brand suitability, and contextual precision across digital video platforms. The launch includes two flagship tools: the Media Intelligence Hub and the Chatbot Assistant-both aimed at maximising return on ad spend and improving campaign visibility. The AI suite is powered by proprietary machine learning … Read more
Tata Trusts has launched a powerful new campaign titled “Maheena Aa Gaya”, aiming to challenge long-held stigmas around menstruation and reframe it as a natural indicator of good health rather than a source of shame or impurity. The campaign comes at a time when over 355 million people in India menstruate, yet silence and misinformation still … Read more
ColorBar Cosmetics has unveiled a refreshed brand identity with the launch of its latest campaign, #RevealYourMagic, signalling a bold step toward global expansion. The campaign centers around themes of personal expression, inclusivity, and redefining beauty standards. As part of its rebrand, ColorBar has introduced a new visual language, featuring rust orange and gold hues-colors chosen to represent … Read more