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CNBC-TV18 Prime Debuts with Global Business News for Indians

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CNBC-TV18 has launched CNBC-TV18 Prime, a premium business news channel tailored for the global Indian audience. Targeting CXOs, decision-makers, and business leaders, the channel offers global news and analysis with a sharp India-first perspective. Built for professionals who navigate international markets, CNBC-TV18 Prime connects global developments to the Indian economy, providing data-driven insights and actionable intelligence. The … Read more

Pets Take the Mic in General Insurance Council’s New Awareness Campaign

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The General Insurance Council (GIC) of India has launched a new campaign titled ‘Achha Kiya Insurance Liya’ to raise awareness about the importance of general insurance-covering health, vehicles, property, and livelihoods. Conceptualized by Lowe Lintas, the campaign stands out for its creative use of animated pet narrators-including dogs, cats, buffaloes, and fish-voiced by beloved Indian actors such as Ila Arun, Archana Puran Singh, Raghubir … Read more

IHFF Partners with Myprotein for Hydration Support

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Myprotein, a leading global sports nutrition brand, has been announced as the exclusive hydration partner for the upcoming International Health, Sports & Fitness Festival (IHFF). The three-day event will take place from May 30 to June 1, 2025, at Pragati Maidan, New Delhi. A Strategic Partnership at One of the World’s Largest Fitness Expos Recognized as one of the largest … Read more

Google Deepens India Play with First-Ever D2C Pixel Store Outside the U.S.

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Google has officially launched its first direct-to-consumer (D2C) online Pixel Store outside the United States, marking a bold shift in strategy for the tech giant in one of the world’s fastest-growing smartphone markets. This move represents a major step forward in Google’s India operations, as it transitions from selling through third-party platforms like Flipkart and Croma to managing … Read more

Dial 1066, Save a Life: Apollo Hospitals Launches Emergency Awareness Film

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In recognition of World Emergency Medicine Day, Apollo Hospitals has launched a compelling new awareness film aimed at educating the public on the critical importance of using its emergency helpline number, 1066, during medical crises. The campaign urges people to call for an ambulance instead of self-transporting patients, particularly in life-threatening situations such as heart attacks, strokes, or severe injuries. The … Read more

White Rivers Media Wins Digital Creative Mandate for TOI Metro Editions

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White Rivers Media has been appointed to lead the digital creative strategy for The Times of India’s Metro Supplements, including flagship titles Bombay Times, Delhi Times, and 41 other regional lifestyle editions. The scope of the mandate includes strategic planning, content orchestration, and platform management across all major digital and social media channels. Driving Cultural Relevance Through Digital Storytelling Aabha Sachdev, Brand Head – The … Read more

SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi

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SW Network, an independent integrated advertising agency, hasrenewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shoppingdestination. This marks the fifth consecutive year of collaboration between the two organisations.As part of the extended partnership, SW Network will continue to lead creative strategy, digitalcommunication, community building, and offline collateral design for the mall. The … Read more

Virat Kohli, Usain Bolt, PV Sindhu & More Join PUMA India’s ‘RCB Shotline’ Campaign

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PUMA India has rolled out a lively new Instagram campaign titled ‘RCB Shotline’, featuring a star-studded lineup of global and Indian athletes. The campaign includes Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya, bringing together icons from cricket, football, athletics, and badminton in a playful, engaging digital format. A Cross-Sport Crossover on Instagram Set in a … Read more

Coca-Cola’s Limca Hits ₹2,800 Cr in Non-Cola Push

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Coca-Cola India’s iconic lemon-lime beverage, Limca, has reached a significant commercial milestone, crossing the ₹2,800 crore revenue mark in 2024, according to a report by PTI. A staple in India’s soft drink landscape for over five decades, Limca is now among the fastest-growing brands in Coca-Cola’s portfolio, signaling a strong resurgence driven by rural expansion, modern … Read more

Godrej Ninja Launches with Focus on Pet Gut Health in New Campaign

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Godrej Pet Care, a division of Godrej Consumer Products, has introduced Godrej Ninja, a new dry dog food brand designed to improve gut health and immunity in pets. The launch comes at a time when the Indian pet care market is estimated at ₹6,000 crore, with pet food alone accounting for approximately ₹5,000 crore. Gastrointestinal issues, often caused by poor nutrition, … Read more