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JioStar Launches JioStarverse: A Data-Driven Influencer Marketing Platform

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JioStar has launched JioStarverse, a data-driven influencer marketing platform designed to streamline brand collaborations and enhance campaign effectiveness. The platform features over 500 influencers spanning various genres, offering brands access to a diverse talent pool for targeted marketing initiatives. Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, emphasized that the influencer marketing landscape has … Read more

Burson Appointed Agency of Record for Ahmedabad’s 2036 Olympic Bid

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Burson has been appointed as the agency of record for Ahmedabad’s bid to host the 2036 Olympic and Paralympic Games. The Gujarat Sports Infrastructure Development Company (GSID) selected Burson to lead strategic consulting for the development of the bid’s brand, competitive narrative, and media relations campaign. The appointment underscores Ahmedabad’s ambition to host the 2036 Games, … Read more

OpenAI Acquires Windsurf for $3 Billion to Enhance AI Coding Capabilities

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OpenAI has agreed to acquire Windsurf, an AI-assisted coding startup formerly known as Codeium, for approximately $3 billion, marking its largest acquisition to date. This strategic move aims to bolster OpenAI’s developer tools and AI coding solutions, positioning it to compete more effectively with rivals like GitHub Copilot. Founded in 2021 by MIT alumni Varun Mohan … Read more

Airtel Business Launches ‘Business Name Display’ to Enhance Enterprise Communication

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Airtel Business has introduced the ‘Business Name Display’ (BND) service, allowing enterprises to showcase their brand name on recipients’ mobile screens during outgoing calls. This initiative aims to foster trust and help customers differentiate legitimate business calls from spam. The launch aligns with the Department of Telecommunications’ (DoT) directive for telecom operators to implement the Calling … Read more

Spotify Warns Against OTT-Style Rules for Music Streaming in India

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Spotify has cautioned against imposing blanket OTT regulations on music streaming in India, emphasizing that such measures could hinder the growth of the Indian music industry. According to Dustee Jenkins, Spotify’s Chief Public Affairs Officer, Indian artists were discovered over 11 billion times by global listeners in 2024 alone – a 13% increase from the previous … Read more

Beyond Content: The Power of Storytelling in Modern Brand Communication

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Viral Vault India’s exclusive conversation with Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, reveals the strategic pivot that changed everything In 2009, while traditional advertising flourished, digital strategy remained in its infancy – an untapped frontier with immense potential. It was this precise gap that caught Shradha Agarwal’s attention, leading to a journey … Read more

Stayfree’s Campaign Debunks Tampon Myths, Empowering Women

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Stayfree has launched a new ad campaign to address common misconceptions about tampons and encourage Indian women to embrace this alternative menstrual product. The campaign, conceptualized by DDB Mudra Group, features a digital film that tackles frequently asked questions such as “Does a tampon hurt?” and “Will a tampon get lost?” Stayfree Tampons by o.b. combine … Read more