Newsroom 
Wit & Chai Group, a creative media agency, has appointed Saurabh Sakpal as its new Chief Creative Head. With over two decades of experience at top global agencies and brands like FCB, Saatchi & Saatchi, DDB, Nykaa, and Anita Dongre, Sakpal brings a strong blend of creative excellence and strategic thinking. In his new role, … Read more
Priyanka Khaneja Gandhi has joined Amazon as the Head of Amazon India Ads Marketing. With 25 years of experience, including 16 years at Colgate-Palmolive India, Gandhi brings expertise in integrated marketing, digital, e-commerce, and media strategy. Previously, she served as Director of Integrated Brand Experience at Colgate. Her career also includes leadership roles at media … Read more
Hindustan Unilever Limited (HUL), India’s leading FMCG company, has reported its financial results for the fourth quarter of FY25, with net profit declining 3.4% to ₹2,475 crore from ₹2,561 crore in the previous quarter. Despite the dip in profits, revenue from operations rose slightly to ₹15,670 crore, compared to ₹15,210 crore in Q3 FY25. Advertising … Read more
In a strategic move to expand its lifestyle media portfolio, the India Today Group has partnered with HOLA S.L. to introduce the Indian edition of HELLO! magazine. This collaboration aims to bring the globally renowned celebrity and lifestyle brand to the Indian audience, offering exclusive insights into the lives of celebrities, fashion trends, beauty, wellness, and luxury lifestyles. … Read more
Nestlé India has reported its financial performance for FY25, posting a net profit of ₹3,314.5 crore, up from ₹3,196.2 crore in FY24. However, the March quarter (Q4 FY25) saw a 6.6% decline in consolidated profit to ₹873 crore, compared to ₹934 crore in Q4 FY24. Despite the quarterly drop in profit, revenue showed growth. Consolidated … Read more
OnePlus is intensifying its India strategy with a renewed focus on local manufacturing and supply chain development to power its global growth ambitions. Under its ₹6,000 crore “Project Starlight,” the Oppo-owned brand aims to turn India into a global production hub, aligning closely with the Indian government’s ₹22,919 crore PLI scheme to boost the electronics … Read more
India is set to spotlight its burgeoning AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality) sector at the inaugural WAVES (World Audio Visual & Entertainment Summit) 2025. Scheduled from May 1 to 4 at Mumbai’s Jio World Centre, the summit aims to position India as a global hub for immersive and digital storytelling. With over … Read more
Parle Products has unveiled a new TV commercial for its Marie biscuit variant, Parle Marie, aiming to set it apart in the crowded Marie segment. Conceptualised by Thought Blurb, the humorous campaign cleverly emphasizes the importance of using the full name—Parle Marie—to avoid confusion and reinforce brand identity. The ad showcases relatable, everyday situations where asking … Read more
Luxury meets mobility as Samsonite teams up with celebrated designer Manish Malhotra to unveil a premium luggage collection. This collaboration blends Samsonite’s innovation with Malhotra’s signature elegance, creating travel gear that doubles as a fashion statement. The campaign was conceptualized and executed by digital agency Social Beat. To generate buzz, the campaign began with a … Read more
India witnessed a dramatic 163% increase in revenue from contextual marketing campaigns in 2024, according to the latest Global Trends & Benchmarks Report 2024–2025 by WebEngage, a leading B2B SaaS and customer retention platform. The report offers an in-depth look at evolving engagement trends across APAC, analyzing over 400 billion messages sent by 850 brands worldwide. While … Read more