Newsroom

Swiggy, in partnership with digital agency PivotRoots (a Havas Company), delivered a high-impact, real-time advertising campaign during IPL 2025, setting a new standard for personalised marketing. Using HockeyCurve’s creative automation technology, the food delivery platform tapped into live match moments to serve hyper-relevant offers that resonated with millions of cricket fans across India. Executed programmatically … Read more

boAt has launched a new campaign, ‘Real Se Bhi Clear’, spotlighting its Aavante Soundbar range during the 2025 T20 season. Strengthening its long-standing relationship with cricket, boAt has partnered once again with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio wearables partner. The campaign features a high-energy film starring cricket icons … Read more

Tata Tea’s iconic social awakening platform, Jaago Re, returns with a powerful new initiative focused on climate change. Titled ‘Har Green Action Se Farak Padega’, the campaign encourages individuals to adopt small, eco-friendly habits that collectively contribute to a healthier planet. At the heart of the campaign is an AI-powered WhatsApp tool, accessible through JaagoRe.com. Developed using … Read more

According to the latest TAM Media Research report, Amul Butter has emerged as the top exclusive advertiser on Hindi and English sports channels during the first 31 matches of IPL 2025 (IPL 18). The report highlights key advertising trends shaping the season’s initial phase, offering insights into brand strategies and category dominance. Parle Biscuits retained … Read more

OPPO India has launched a high-energy brand film as part of its #LiveUnstoppable campaign to promote the all-new OPPO K13 5G smartphone. Set in a vibrant college canteen, the film transforms an everyday setting into an intense gaming battleground, showcasing the K13’s powerful performance and appeal to Gen-Z users. The OPPO K13 5G is positioned as the … Read more

Clinikally, India’s leading online dermatology platform, has launched a powerful new brand film titled “Internet ki Nahi, Dermat ki Suno” to tackle the growing influence of unverified skincare advice on social media. The campaign promotes the importance of expert dermatological consultation in an era where celebrity endorsements and influencer trends often overshadow science-backed skincare. Targeting digitally active … Read more

Honda BigWing, in collaboration with MY FM, has rolled out the 2025 edition of MY FM Fresh Face, a youth-centric talent hunt aimed at discovering and celebrating rising stars across India’s heartland. Following the success of last year’s campaign, this year’s edition targets Tier II and Tier III cities across six key states—Punjab, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, … Read more

AnyMind Group, a leading BPaaS (Business Process as a Service) company specializing in marketing, e-commerce, and digital transformation, has announced the full acquisition of AnyReach, a prominent Japan-based e-gifting company. The acquisition was made through AnyMind’s wholly-owned subsidiary, AnyMind Japan Inc. Notably, AnyReach will continue to operate under its original brand name post-acquisition. This strategic acquisition … Read more