Newsroom 
The Enforcement Directorate (ED) has concluded its investigation into the Mahadev Online Book (MOB) betting app, stating that there is no evidence linking EaseMyTrip to the illegal gambling syndicate. The probe, which began in late 2023, focused on uncovering money laundering activities associated with the app. The ED’s investigation revealed that MOB operated as a large-scale … Read more
By Samarjit Singh “The role of marketers is evolving—from storytellers and strategists to orchestrators of intelligent systems. And that’s exactly where AI fits in.” If you’re a brand custodian today, you’re probably feeling it: The brief has changed. It’s not just about crafting great campaigns anymore. It’s about performance. Precision. Personalization. At scale. Across channels. In real time. It’s no longer enough to have a good … Read more
Indonesian coffee chain Kopi Kenangan has officially stepped into the Indian market, stirring up competition with a bold pricing strategy. With espresso shots starting at just ₹99, the brand is targeting budget-conscious coffee lovers and taking on established giants like Starbucks and Tim Hortons. Launching its first store in Delhi, Kopi Kenangan has ambitious plans … Read more
Zepto’s rapid delivery model emerged from consumer demand, not marketing. CEO Aadit Palicha said early customer complaints about delays drove the shift. Pivoting from a failing pickup service, Zepto embraced quick commerce, matching India’s urban needs. Competing fiercely with Blinkit and Instamart, the startup eyes 2025 for mainstream impact, emphasizing operational excellence and top talent. In its early … Read more
Network18 Media & Investments Ltd. has reported a 4.3% year-on-year increase in standalone operating revenue for its news business, reaching ₹1,896 crore for the fiscal year ending March 31, 2025. The company also achieved a significant improvement in operating EBITDA, which nearly doubled to ₹33 crore, driven by effective cost management, enhanced advertising rates, and increased … Read more
Aakash Educational Services Limited (AESL), a leading test prep brand, has launched a transformative campaign aimed at reshaping how coaching is perceived in India. Created by Sideways Consulting, the new campaign emphasizes developing students into problem solvers—rather than simply exam scorers. Challenging the notion that coaching is a “necessary evil,” the campaign positions Aakash as … Read more
Brooke Bond Taj Mahal Tea, a Hindustan Unilever brand, has introduced a new musical innovation—the Chai Bansuri—a giant tea kettle installation that plays a classical raga using steam. Set along the banks of the Krishna River in Vijayawada, this experiential installation marks the brand’s latest tribute to Indian classical music, now celebrating the flute after iconic … Read more
TCM Sports has appointed Nobel Dhingra as Chief Operating Officer to lead its next phase of growth and global expansion. With over two decades of experience across top brands like Dabur, Nestlé, PepsiCo, and MakeMyTrip, Nobel brings deep expertise in sales, marketing, and digital strategy. A former youth cricketer and avid golfer, his passion for … Read more
Network18 has appointed Nalin Mehta as Chief AI Officer – Editorial Operations, alongside his current role as Managing Editor at Moneycontrol. In this new position, Nalin will lead AI integration across the network’s editorial ecosystem, which includes 21 news channels, four digital platforms, and two magazines. He will drive AI-powered content innovation, build frameworks for … Read more
Grace Kao has been promoted to Chief Marketing Officer at Snap Inc., less than a year after joining as VP – Consumer and Business Marketing. Known for her impactful leadership, Kao has already made a strong mark on Snap’s marketing efforts. Previously, she held key roles at Spotify, Instagram, Pandora, and Yahoo. The company announced … Read more