Newsroom 
ABP Network has appointed Saikat Dutta as Vice President – Ad Sales, effective April 17, 2025. With over 23 years of experience in strategic sales and revenue management at top media houses like TV Today Network, Sun TV, and Star India, Dutta will lead nationwide sales initiatives and report directly to CEO Sumanta Dutta. Known … Read more
SocioClout, an integrated media agency specializing in influencer marketing and brand DVC production, has appointed Jayanth Kumar as Managing Partner. Formerly Senior Director at DoubleVerify India, Kumar brings extensive experience in digital advertising and a proven track record in driving business growth. Expressing excitement about his new role, he emphasized SocioClout’s strong foundation and potential … Read more
In a powerful move to promote healthy eating habits, Narayana Health has unveiled its latest health awareness initiative—‘Think Before You Order’, launched in line with World Health Day 2025. The campaign directly targets India’s urban youth and working professionals, urging them to rethink their food choices amid the growing culture of convenience-driven ordering. With quick commerce apps fueling an explosion … Read more
Swiggy, India’s leading on-demand convenience platform, has officially launched Pyng, a cutting-edge AI-driven marketplace that connects users with verified professionals across 100+ categories. Designed for busy urban users, Pyng simplifies the search for trustworthy service providers—offering everything from yoga instructors to financial consultants—all through a personalised, AI-powered experience. What is Pyng?Pyng is a smart, AI-backed consumer app that helps users find trusted experts quickly … Read more
April 17, 2025; Mumbai, India: The Ad Club today announces the appointment of Ashwini Deshpande, Co-founder, Director, Elephant; Ashish Chakravarty Executive Director & India Head of Creative, McCann Worldgroup; Raj Kamble, Founder & CCO of Famous Innovations; and Ashish Khazanchi, Managing Partner & CCO, Enormous Brands as jury chairs respectively for Design, Audio, Out of … Read more
Global ad-tech leader VDO.AI has introduced innovative cricket-themed ad formats tailored for Connected TV (CTV)and display environments, just in time for the Indian Premier League (IPL) 2025. These new formats—QuickFrame, Interactive Storytelling, and InMotion—are designed to help brands maximise ROI through real-time, high-impact advertising during live cricket matches. The cricket-themed ads are powered by Dynamic Creative Optimisation (DCO) and AI-based contextual targeting. Brands can now … Read more
ITC has signed definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care, a premium Ayurvedic and natural baby care brand. The acquisition, valued at ₹81 crore through a combination of primary and secondary investments, will bring ITC’s total investment in the brand to approximately ₹126 crore. The transaction is expected to be … Read more
GANT India has joined hands with Emporiom Digital to boost its digital presence and strengthen consumer engagement across the country. As part of this strategic partnership, Emporiom Digital will manage the brand’s social media strategy, content creation, and omnichannel communication, aiming to support GANT’s expansion in the Indian market. Known for redefining American sportswear with a timeless blend of … Read more
India continues to make its mark on the global creative stage, with 12 Indian professionals selected to join the Cannes Lions 2025 Awarding Jury. These industry leaders from the fields of advertising, media, PR, and brand communications will help judge the world’s most impactful creative work at the Cannes Lions International Festival of Creativity, scheduled from June 16 to 20, … Read more
In the latest update on the sunscreen advertising dispute, Hindustan Unilever Ltd (HUL) has agreed to modify its Lakme sunscreen ad campaign following a challenge by Honasa Consumer, the parent company of Mamaearth and The Derma Co. The dispute, brought before the Delhi High Court, centered around an ad that indirectly targeted a rival SPF 50 sunscreen, claiming it offered only SPF 20 protection. During the … Read more