Newsroom 
Dream Sports, the parent company of fantasy sports leader Dream11, is on the verge of acquiring a 15% stake in Cricbuzz, India’s premier cricket media platform owned by Times Internet, for $50 million, according to sources close to the deal. This marks Dream Sports’ first major foray into a cricket-centric content platform, aiming to tap into the deep engagement of … Read more
Too Yumm!, in collaboration with FCB Kinnect, has launched a quirky new campaign titled ‘Too Yumm! To Cheer’, bringing innovation straight to the cricket stands. With snacks restricted in stadiums, the brand turned to creativity—introducing edible cheer signs during India’s biggest cricket tournament. These one-of-a-kind cheer signs were giant chips printed with popular match-day slogans using edible ink. Cricket fans in Ahmedabad and … Read more
Beauty and lifestyle retailer Nykaa has unveiled a star-studded campaign featuring actor Urvashi Rautela to celebrate its 13th anniversary. The campaign is built around the much-anticipated Nykaa Birthday Sale, spotlighting exclusive deals, limited-time offers, and exciting giveaways. Set in the glitzy backdrop of a vanity van, the campaign film captures Rautela in her element—glamorous, confident, and unapologetically herself. Speaking directly to the … Read more
Gulf Oil Lubricants India has unveiled a new 360-degree campaign for its upgraded Gulf Pride two-wheeler engine oil, with MS Dhoni at the forefront. The ad emphasizes the deep emotional connection between riders and their motorcycles, encapsulated in the campaign message: “Bike se pyaar rahega hamesha, naye jaisa.” Directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0, the TVC blends nostalgia … Read more
L&T Finance (LTF) has launched a new business loan campaign featuring Indian cricket star Jasprit Bumrah, branding the offering as “Aapke Business Ka Game Changer.” The campaign draws parallels between Bumrah’s match-winning impact in cricket and LTF’s goal to empower Indian businesses with smart, tech-enabled financial solutions. The TV commercial, set to air on leading business news channels, showcases key … Read more
Naukri.com has launched a bold new ad campaign titled ‘Love Your Career’, aimed at Gen Z professionals who are unapologetic about chasing their ambitions. Conceptualized by Lowe Lintas, the campaign features two witty short films that challenge traditional career expectations and embrace the evolving mindset of young job seekers. The first film showcases a confident woman resigning within a year, … Read more
Online train ticketing platform ConfirmTkt has launched a new ad campaign featuring Virat Kohli, alongside fellow cricketers Krunal Pandya and Rajat Patidar, to promote its innovative Travel Guarantee feature. The TV commercial, part of the #TravelKiFullGuarantee campaign, cleverly tackles the frustration of unconfirmed train tickets and offers a compelling solution—up to 3X refund on waitlisted bookings. The ad, airing across TV, OTT, and digital platforms, sees Kohli … Read more
Rural India is experiencing a digital revolution, with online media usage growing by 28% since 2022, according to the Rural Barometer Report 2025 by GroupM and Kantar. The report reveals a rapidly evolving rural consumer mindset shaped by financial caution and rising digital engagement. Despite economic pressures and inflation, rural consumers are embracing digital platforms across age groups and income levels. Seven in … Read more
In a major crackdown on ad policy violations, Google suspended 2.9 million advertiser accounts in India and removed 247.4 million ads in 2024, according to its Annual Ads Safety Report. This move highlights the tech giant’s growing efforts to combat online scams and enforce stricter advertising standards. Globally, Google took even more aggressive action—suspending over 39.2 million advertiser accounts, removing 5.1 … Read more
A fierce rivalry in India’s fast-growing skincare market has erupted into a courtroom clash, with two industry giants—Honasa Consumer Ltd (the parent company of Mamaearth and The Derma Co.) and Hindustan Unilever Ltd (HUL)—trading legal blows over sunscreen advertising. The conflict was sparked by a recent Lakmé campaign promoting its SPF 50 sunscreen under the hashtag #LakméSPF50Truth100. The ad claims that some “online bestseller sunscreens” … Read more