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BluSmart Faces Turbulence Amid Gensol Crisis and Strategic Shift

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BluSmart, India’s all-electric ride-hailing service, is navigating a period of uncertainty following recent developments involving its parent company, Gensol Engineering Ltd. The Securities and Exchange Board of India (SEBI) has barred Gensol’s founders from holding key positions due to alleged defaults on loans totaling approximately ₹9.78 billion, primarily used to purchase electric vehicles for BluSmart. These findings … Read more

Motorola Names Rasha Thadani as the Face of Its New Laptops and Tablets

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Motorola has announced actress Rasha Thadani as the face of its upcoming tech portfolio, including the soon-to-launch moto book 60 laptop and moto tab 60 pro tablet. The year-long collaboration will see Rasha lead campaigns for both devices, reinforcing Motorola’s expansion into bold new product categories. With her energetic presence and strong connection to Gen Z, Rasha perfectly complements Motorola’s fresh … Read more

Ananya Birla Launches LOVETC, Featuring Janhvi Kapoor as Brand Ambassador

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Entrepreneur and singer Ananya Birla has introduced LOVETC, a new premium cosmetics brand proudly made in India. The brand aims to bring high-quality, effective makeup to modern consumers, blending style with substance. To celebrate its launch, LOVETC rolled out a chic and vibrant campaign starring Bollywood actor Janhvi Kapoor as the brand ambassador. The campaign film is now … Read more

Axis Bank Champions Fixed Deposits in New Ad Campaign

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Axis Bank is encouraging customers to take a safer route with their money by promoting fixed deposits (FDs) over high-risk investment options in its latest campaign. The 83-second ad uses a relatable family dynamic to drive the message home. A father warns his family members against common mistakes, only to be ignored every time—resulting in … Read more

Motivator Strengthens Partnership with Zepto as Performance Marketing Media Partner

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Motivator, GroupM’s specialized media agency, has been appointed as the performance marketing media partner for Zepto, a leading player in India’s quick commerce space. This expanded mandate highlights Motivator’s capabilities in data-led strategies and performance-driven marketing to support business growth. Having worked with Zepto since 2021, Motivator has played a key role in shaping the … Read more

AnyMind Group strengthens leadership team with five appointments including Chief Product Officer

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The company appoints its first Chief Product Officer, brings in industry leaders from Google and P&G, and expands the remit of two existing leadership members AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced five new appointments. These are Ryuji Takemoto as Chief Product Officer, Shodai Fujita as Country Manager … Read more

Google’s “Gangoogly” Campaign Brings Cricket Trivia and Comedy to IPL 2025

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Google has launched an innovative cricket-themed campaign for IPL 2025, introducing a playful trivia feature called “Googly” that transforms how fans engage with cricket knowledge. The campaign stars former Indian cricket captain Sourav Ganguly in a humorous new persona – “Sourav Gangoogly” – leading an entertaining digital experience that combines sports enthusiasm with unexpected comedy. … Read more

Ståhl and Guerassimov to Chair International Jury at ABBY Awards 2025

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April 15, 2025; Mumbai, India: The ABBY Awards powered by One Show today announces the appointments of Björn Ståhl, Chief Creative Officer, Uncommon Creative Studio, Stockholm, Sweden and Youri Guerassimov, Chief Creative Officer, Marcel Paris, France as International Jury Chairs for the 56th edition ABBY Awards powered by One Show. Björn Ståhl, CCO, Uncommon Creative Studio Stockholm has been appointed as … Read more

FCB Group India Simplifies Brand Structure, Rebrands to FCB India

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Strategic rebrand aligns with global naming architecture as agency continues strong growth trajectory FCB Group India has officially rebranded to FCB India, streamlining its naming structure to align with FCB’s global architecture. This strategic rebranding initiative aims to create greater clarity in the organization’s structure while ensuring consistent representation across international markets. As part of … Read more

Pizza Hut Revolutionizes Pizza Experience with New Juicylicious Range

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The pizza giant tackles the common ‘dry pizza’ problem with innovative marinated toppings and authentic Indian sauces April 16, 2025 Pizza Hut has unveiled its innovative Juicylicious Pizza Range, specifically designed to address a persistent challenge in the pizza industry – dry, uninspiring pizzas that fail to deliver on flavor expectations. This new offering features … Read more