Facebook Instagram Linkedin
×

Newsroom

Wendy’s India Launches Korean-Inspired Menu Following Fast Food Competitors

by

The American burger chain introduces spicy Korean flavors as K-wave trend continues to sweep through India’s quick-service restaurant industry Wendy’s has officially joined the Korean food trend sweeping through India’s fast food landscape, launching a new Korean-inspired menu in partnership with Rebel Foods. This strategic move follows similar Korean-themed offerings from competitors McDonald’s and Burger … Read more

Orient Electric Partners with Zepto for 10-Minute Fan Deliveries During Peak Summer Season

by

Strategic quick commerce partnership aims to meet urgent cooling needs as temperatures rise across India Orient Electric has announced a strategic partnership with quick commerce platform Zepto, enabling customers to receive their fan deliveries in just 10 minutes during the scorching summer months. This collaboration comes with a catchy new campaign slogan: “Hawa ke saath … Read more

Omnicom Reports Modest Growth, Advances on IPG Acquisition

by

Omnicom Group reported Q1 2025 revenue of $3.7 billion, representing a 1.6% year-over-year increase with organic revenue growth of 3.4%. The company’s strongest performance came from its media and advertising division (7.2%) and precision marketing operations (5.8%). The holding company has adjusted its 2025 organic growth forecast to 2.5%-4.5%, lowering the bottom end from the … Read more

Publicis Groupe Reports Strong Q1 2025 Growth with 4.9% Organic Increase

by

Publicis Groupe has delivered impressive financial results for Q1 2025, achieving 9.4% growth in net revenue and 4.9% organic growth. The strong performance stems from strategic positioning, significant client acquisitions, and continued investment in digital transformation technologies. The French advertising leader secured over a dozen major new clients across various sectors while investing €500 million … Read more

Meta Faces Landmark U.S. Antitrust Trial Over Instagram and WhatsApp Acquisitions

by

Meta Platforms Inc. is currently undergoing a significant antitrust trial in the United States, where the Federal Trade Commission (FTC) has accused the tech giant of unlawfully acquiring Instagram and WhatsApp to eliminate potential competition in the social media market. ​ FTC’s Allegations and Legal Proceedings The FTC’s lawsuit, filed in December 2020, alleges that Meta’s … Read more

Nivea Picks Taapsee Pannu as Indian Face

by

Bollywood actor Taapsee Pannu has officially joined hands with skincare giant Nivea as its Indian global brand ambassador, marking a powerful collaboration between a trusted beauty brand and one of India’s most influential female stars. Taapsee Pannu: A Bold, Beautiful, and Empowering Choice for Nivea In a move that reinforces Nivea’s commitment to inclusivity, authenticity, … Read more

The Ad Club Unveils Captivating New Campaign for ABBY Awards Powered by One Show 2025

by

~ Highlighting the ABBY Awards’ global evolution through a strategic alliance with The One Show~ ~ An iconic campaign crafted to celebrate innovation, culture, and creativity inspired by Bollywood~ The Advertising Club is thrilled to announce the launch of its latest campaign ABBY Awards Powered by One Show 2025. Merging the glamour of Bollywood with … Read more

Virat Kohli Partners with Agilitas to Expand One8 Sportswear Brand

by

Cricket icon Virat Kohli has announced a strategic partnership with sportswear company Agilitas to scale his personal brand One8, marking a significant move in the athlete’s business portfolio. Strategic Alliance The collaboration between Kohli and Agilitas aims to transform One8 from a celebrity endorsement vehicle into a global sportswear contender. This partnership leverages Kohli’s massive … Read more

IPL 2025 Advertising Sees Surge with New Categories and Brands: TAM Report

by

New advertising categories and brands are flocking to IPL 2025, according to the latest TAM Sports report analyzing the first 22 matches. The report reveals significant growth compared to IPL 2024, highlighting the cricket league’s continued appeal as a premier advertising platform. New Players Enter the Field The current season has attracted 24 new advertising … Read more

EbixCash Tackles FOMO with Cricket Stars in Strategic IPL 2025 Campaign

by

EbixCash and via.com (Ebix Travels) have unveiled their strategic IPL 2025 marketing campaign ‘Miss Mat Kar, Ebix Kar’ in partnership with the Bangalore and Delhi cricket franchises, capitalizing on India’s T20 cricket fever. Conceptualized by digital agency Tonic Worldwide, the campaign addresses consumer FOMO (Fear Of Missing Out) through a series of engaging 15-second snackable … Read more