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The Derma Co. Launches Competitive Sunscreen Campaign Against Lakmé

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The Derma Co. has entered the sunscreen market with a strategic counter-campaign directly challenging Lakmé’s recent #SPF50Truth100 initiative. This bold marketing move highlights the growing competition in India’s expanding skincare sector. Founded in 2019, The Derma Co. positions itself as a science-backed skincare brand specializing in dermatologist-formulated products. As part of Honasa Consumer Limited’s portfolio … Read more

Exploring the Ease of Booking Suzuki Two-Wheelers Online via Flipkart

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In a strategic move to enhance customer convenience and embrace the digital shopping trend, Suzuki Motorcycle India Pvt. Ltd. (SMIPL) partnered with Flipkart to facilitate online bookings of its two-wheelers. This collaboration aims to provide a seamless, accessible, and customer-friendly experience for prospective buyers.​ The Online Booking Experience The process of booking a Suzuki two-wheeler through Flipkart has … Read more

Deepak Luthra Joins JioStar as Revenue Head – Branded Content (TV & JioHotstar)

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Deepak Luthra has joined JioStar as Revenue Head – Branded Content for the Entertainment vertical (TV + JioHotstar). With over 18 years of experience in the media industry, he will focus on crafting impactful brand solutions, driving innovation, and building strong partnerships. Previously, he led branded content revenue at Viacom18 & JioCinema, and has also … Read more

Nidhi Kaistha Appointed Head of Lamborghini India

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Automobili Lamborghini has appointed Nidhi Kaistha as Head of Lamborghini India, effective April 1, 2025. With over 25 years of experience in hospitality, aviation, and automotive sectors—including her recent stint at Porsche India—she will lead sales, marketing, and after-sales operations in one of Asia Pacific’s fastest-growing markets. Welcoming her, Francesco Scardaoni, Regional Director, said Kaistha’s … Read more

Spotify Unveils Ad Exchange and AI Ad Creation Tools for Indian Marketers

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Spotify has officially rolled out its Spotify Ad Exchange (SAX) in India following successful pilots in North America. This programmatic offering enables Indian advertisers to access Spotify’s engaged, logged-in user base through real-time auctions with comprehensive addressability and measurement capabilities. The streaming giant has integrated with major ad platforms including Google DV360, The Trade Desk, … Read more

Lakmé Challenges Sunscreen Industry with Transparent SPF Testing Campaign

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The brand’s #SPF50Truth100 initiative puts its Sun Expert product through verified clinical testing to prove efficacy claims Beauty and skincare brand Lakmé has launched a bold consumer education campaign aimed at exposing discrepancies in sunscreen SPF claims across the industry. The #SPF50Truth100 campaign demonstrates Lakmé’s commitment to transparency by subjecting its Sun Expert SPF 50 … Read more

Sourav Ganguly Continues Leadership Role at ICC Cricket Committee

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The International Cricket Council (ICC) has reappointed former India captain Sourav Ganguly as chairperson of the men’s cricket committee, the global governing body announced Sunday. This extension continues Ganguly’s leadership role that began in 2021 when he succeeded Indian cricket legend Anil Kumble. Ganguly, 52, who captained India from 2000 to 2005, will be joined … Read more