Newsroom 
As the dust settles on intense polling across key states, the spotlight now shifts to counting day-where anticipation peaks and democracy delivers its final word. CNN-News18 is set to bring this moment alive with ‘Battle for the States – The Verdict’ on May 4, promising a full-spectrum, real-time election experience. Part of its larger Battle … Read more
Posterscope India and iProspect India have transformed cityscapes into suspense zones with a striking outdoor campaign for The Mummy, backed by Warner Bros. Discovery. Executed across Mumbai and Chennai between April 10 and 17, the campaign ditched conventional promotion for something far more immersive. In Mumbai, passersby witnessed an eerie spectacle-a ‘mummy’ figure being transported … Read more
Prime Video is dialing up the tension with the trailer drop of its upcoming Tamil original series Exam-a gripping drama where ambition collides with corruption. Set in the fictional town of Thykara, the seven-episode series dives deep into the murky world of competitive entrance exam scams. At the heart of the story is Jhansi, played … Read more
Mother Dairy is tapping into a feeling everyone knows but rarely acts on-the need to slow down. With its new ‘Pause’ campaign, the brand turns a simple sip of flavoured milk into a mini escape from everyday chaos. Fronted by Tamannaah Bhatia, the campaign plays out in the middle of a hectic film set-lights, camera, … Read more
Deeti Dalal has been elevated to Senior Business Director at Havas Media Network India, marking a key milestone in her leadership journey. In her expanded role, she will continue to drive strategic marketing initiatives, client partnerships, and integrated media solutions across OOH, print, cinema, and digital platforms. With extensive experience across organizations like GroupM Mindshare … Read more
Akansha Khandelwal has been promoted to Director – Media Strategy at Havas Media Network. In her new role, she will lead media strategy initiatives, leveraging her expertise in brand communication and consumer insights to drive integrated and impactful marketing solutions.
Amazon India has brought back a phrase every Indian shopper knows too well-“Aur Dikhao”. But this time, it’s not just about seeing more… it’s about choosing smarter. In collaboration with WPP, the revived campaign transforms a familiar cultural habit into a full-fledged commerce strategy. Rooted in the insight that Indian consumers love to explore endlessly … Read more
Sony Pictures Networks India CHRO Manu Wadhwa will transition into a Strategy Advisor role, where she’ll partner closely with the leadership team on key priorities. Leveraging her deep institutional knowledge and experience in organisational transformation, she is set to play a pivotal role in shaping the company’s strategic direction.
Flipkart has strengthened its leadership team with the appointment of Sharayu Jadhav as Vice President, Legal, and Varun Gupta as Vice President, Corporate Development. The move reinforces Flipkart’s focus on governance, scale, and long-term strategy. Jadhav returns with experience from Acko and Razorpay to lead legal strategy, while Gupta joins from Reliance Industries to drive … Read more
In a world where attention spans are shrinking faster than Instagram stories, The Hindu is making a bold, print-first play. Enter TeenDigest-a 32-page tabloid crafted for curious young minds who’ve grown up swiping, not flipping pages. Think of it as the evolved version of its earlier school-focused initiative, but with more personality. TeenDigest isn’t just … Read more
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