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Zurich Kotak General Insurance has launched the latest edition of its ‘Drive Like A Lady’ campaign ahead of Women’s Day, using a social experiment to question long-standing stereotypes around women drivers. The digital film highlights how quickly people form assumptions about driving mistakes and often attribute them to women without knowing the facts. The experiment … Read more
Agilus Diagnostics has launched a new television commercial featuring actor Anil Kapoor as part of a nationwide campaign after its transition from SRL Diagnostics. The campaign aims to inform consumers about the brand’s new identity while reassuring them that the services and values they trusted remain unchanged. The TVC delivers a clear message – “Jo … Read more
Outdoor lifestyle brand Woodland has awarded its digital communications mandate to digital-first marketing agency Liqvd Asia. Through this partnership, the agency will manage Woodland’s digital presence across social media platforms while strengthening the brand’s engagement with modern, digital-first audiences. Under the mandate, Liqvd Asia will oversee Woodland’s social media management, influencer collaborations, and brand storytelling … Read more
Snack brand Kurkure celebrated India’s recent cricket triumph with a creative front-page newspaper advertisement that captured the national mood of pride and excitement. The ad, released the day after the victory, served as a tribute to the Men in Blue while reflecting the brand’s long-standing connection with everyday Indian moments. The standout element of the … Read more
OPPO has announced the global launch of its latest foldable flagship smartphone, OPPO Find N6, scheduled to debut on March 17, 2026, at the company’s Binhai Bay Campus in China. The device aims to redefine the foldable smartphone experience with its new Zero-Feel Crease technology, designed to significantly reduce the visible crease typically seen on … Read more
BARC India and Nielsen have introduced BARC | Nielsen ONE Ads, a new cross-media measurement solution designed to provide advertisers with a unified view of advertising performance across television and digital platforms. The launch marks a significant step toward solving one of the industry’s biggest challenges-accurately measuring campaigns across multiple screens. The solution combines BARC’s … Read more
G Square Group has unveiled a new campaign film featuring cricket legend MS Dhoni, highlighting the company’s commitment to transparent real estate transactions and its industry-first zero-cash policy for plotted developments. The sub-one-minute film is set in a lively South Indian wedding, a familiar cultural setting where friends and family gather after the celebrations and … Read more
Instamart has partnered with Samsung to bring the newly launched Samsung Galaxy S26 Ultra to customers across metro cities through instant delivery. To announce the collaboration, the quick-commerce platform released a high-energy digital video commercial that reimagines the concept of a smartphone launch in the age of rapid commerce. Video Link: https://www.instagram.com/reel/DViuDpVkUZZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Moonshot, … Read more
Nutella India has launched a new Ramadan campaign titled “Iftar Tastes Better with Nutella,” collaborating with filmmaker and food enthusiast Farah Khan to celebrate the spirit of togetherness during the holy month of Ramadan. The campaign film brings viewers into Farah Khan’s kitchen, where she is joined by her longtime cook Dilip to create a … Read more
Salty has unveiled its first-ever brand film titled “Accessories Don’t Lie,” marking a significant shift in the brand’s journey from being seen purely as a jewellery label to positioning itself as a fashion-driven brand with a strong cultural voice. The campaign is built on a simple yet powerful insight: while people carefully curate what they … Read more
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