Newsroom

Sting Energy has shared a new Instagram post celebrating India’s World Cup victories across men’s and women’s cricket, tying the sporting milestone to its ongoing brand campaign. Link: https://www.instagram.com/reel/DVouHpfk_bb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The visual highlights six major World Cup wins for India, including the men’s ODI World Cup titles in 1983 and 2011, the T20 World Cup wins … Read more

Avion India, a global aviation training centre operating from Juhu Airport in Mumbai, has appointed BlackCab Agency Network as its digital strategy and brand building partner. The collaboration aims to strengthen Avion India’s digital presence as the institute expands within India’s rapidly growing aviation training ecosystem. Under the mandate, BlackCab will manage digital communication, brand … Read more

In a marketing move built on nostalgia and perfect timing, McDonald’s India North and East has brought back actor Sara Arjun as its brand ambassador-years after she first appeared in a McDonald’s commercial as a child. The campaign arrives just as the trailer for Dhurandhar: The Revenge, starring Sara Arjun, has generated buzz online, making … Read more

Dermatological skincare brand Bioderma has launched a new campaign titled “Choose what’s clinically proven. Not what’s viral.”, aiming to shift the skincare conversation back to science in a market dominated by social media trends. The campaign features actor Sonakshi Sinha alongside dermatologist Dr. Shivangi Rana, highlighting the importance of dermatologically tested products over viral beauty … Read more

Titan Raga, the women’s watch brand from Titan Company Limited, has unveiled a new campaign that encourages women to reclaim time for themselves and embrace moments of personal joy without guilt. The initiative focuses on challenging the traditional idea of being “busy” by highlighting that leisure and self-care do not need to be earned after … Read more

Sunfeast Marie Light, the biscuit brand from ITC Ltd, has introduced a new campaign titled #MarieLightMode, encouraging couples to take a break from digital distractions and reconnect through simple everyday moments. The initiative highlights how small, shared experiences, such as enjoying tea together, can help strengthen relationships. The campaign draws inspiration from a study conducted … Read more

Furniture brand Urban Ladder has partnered with creative agency Lowe Lintas to launch a new city-first campaign that highlights India’s diverse cultural aspirations through hyperlocal storytelling. The initiative is based on Lowe Lintas’ proprietary research study, “State of States,” which explores regional nuances to help brands create more locally relevant marketing strategies. Instead of relying … Read more