Bark Out Loud by Vivaldis has launched a new campaign, #ThriveSharedJourney, for its Thrive pet food range, focusing on the evolving relationship between pets and their owners. Featuring Huma Qureshi, the campaign shifts the narrative from routine pet care to a more meaningful, shared journey of wellbeing.
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The campaign film highlights how modern pet parents are becoming increasingly conscious of lifestyle choices-not just for themselves, but also for their pets. It positions pet nutrition and care as a collaborative process, where both the pet and the owner grow together through everyday decisions and habits.
Moving beyond traditional product-led communication, the initiative emphasises emotional connection and responsibility. It reflects a growing cultural shift in India, where pets are seen as family members and their health is treated with equal importance.
Huma Qureshi, a pet owner herself, adds authenticity to the campaign by naturally fitting into the storytelling. Her presence reinforces the idea of mindful pet parenting and relatable, real-life care routines.
The brand also aims to address a key gap in the market-limited awareness around daily pet nutrition. With Thrive, Bark Out Loud introduces clean, thoughtfully developed recipes designed to support digestion and overall wellbeing, encouraging pet parents to make more informed choices.
The campaign will roll out across digital platforms, supported by creator collaborations and community-driven conversations around pet care. Through #ThriveSharedJourney, the brand seeks to build a more responsible and aware pet care culture in India, where thriving becomes a shared commitment between pets and their owners.
