BBDO India, part of Omnicom Advertising India, has secured the integrated creative mandate for LT Foods’ flagship brand, DAAWAT, in India. The mandate will be led out of BBDO India’s Gurugram office.
The partnership brings brand strategy, mainline advertising, digital, social, and integrated communications under a single creative partner, with BBDO working closely with LT Foods to strengthen the DAAWAT brand and support its next phase of growth. As the integrated creative partner, BBDO India will oversee end-to-end brand stewardship – from strategy and creative development to integrated communications – delivering connected consumer experiences across every touchpoint.
Ritesh Arora, CEO – India & Far East, LT Foods, said DAAWAT has been built over decades on the trust of millions of consumers and remains one of the most loved food brands in the category. He added that as the brand enters its next phase of growth, the ambition is to strengthen DAAWAT further while building sharper, more relevant narratives to support its expansion, and that LT Foods was looking for a partner combining strategic thinking with world-class creativity and integrated capabilities.
Ashutosh Sawhney, Chief Operating Officer, BBDO Group India, noted that LT Foods has a presence in over 85 countries and a 70-plus-year legacy in FMCG, with DAAWAT earning consumer trust over decades. He said BBDO takes pride in partnering with brands through their growth journeys and looks forward to combining strategy, creativity, and integration to build enduring brand value and drive business growth for DAAWAT.
