Big FM, operated by Reliance Broadcast Network, has announced its entry into the real estate sector with the launch of a new business vertical called Big FM Realty. The move marks the company’s diversification beyond its core radio and media operations as it explores opportunities in India’s growing real estate market.
As part of its first project, the company has acquired approximately 80 acres of land on the Lucknow–Bahraich Road in Bahraich, Uttar Pradesh. The proposed development is expected to generate around Rs 1,200 crore in revenue. Over the next three years, Big FM Realty aims to generate cumulative revenues of Rs 3,500–4,000 crore through its real estate initiatives.
The project will be developed as a mixed-use township, featuring plotted residential developments, group housing and commercial as well as retail spaces. The company aims to create a balanced development that caters to both residential and business needs within the same ecosystem.
The chosen location is expected to benefit from ongoing infrastructure developments, particularly the four-laning of National Highway 927, which is designed to improve connectivity between Lucknow and the Nepal border. Improved road infrastructure is likely to enhance accessibility and increase the area’s potential for residential and commercial growth.
According to the company, the launch of Big FM Realty represents an important milestone in its growth strategy. The new venture aims to build on the brand’s existing reputation for trust and scale while extending its presence into urban development.
The company also stated that the project in Bahraich will serve as a foundation for its broader plans in real estate, with a focus on delivering well-planned developments that combine practicality, innovation and long-term value for customers.
