‘Dil Ki Mano, Enjoy Bikano’ celebrates snacking through chaos, comedy, and connection

Bikano, a well-loved name in India’s snacking space, has launched its latest campaign ‘Dil Ki Mano, Enjoy Bikano’, positioning its treats as the go-to indulgence during life’s quirkiest moments. Conceptualised and executed by Grapes Worldwide, the campaign infuses humour and relatability, turning everyday chaos into compelling snacking moments.

The series of bite-sized ad films captures exaggerated scenarios where Bikano snacks become more than just food – they’re an escape, a craving too strong to resist. From disappointed office workers finding solace in a snack platter to a skydive-averse man jumping out of a plane just to grab his favourite Bikano pack – the ads deliver a clear message: when life throws curveballs, choose flavour.

In one of the standout films, even Yamraj-the god of death-is outwitted by a determined snacker who risks it all for a dropped bite. In another, a film director is left baffled when the crew prioritises Bikano snacks over a tardy actor, capturing unfiltered joy instead of staged scenes.

The campaign cleverly establishes Bikano not just as a snack, but as an emotion – one that resonates through humour, everyday drama, and an irresistible love for good food. The tagline ‘Dil Ki Mano, Enjoy Bikano’ reflects this spirit, tapping into small yet meaningful moments that connect with audiences on a deeper, more playful level.