boAt Rolls Out Airdopes 701 ANC in No-Fluff Campaign

boAt Lifestyle has officially launched the Airdopes Prime 701 ANC, its latest true wireless earbuds designed to bring hybrid Active Noise Cancellation and premium audio features to the sub-₹4,000 segment. With a price tag of ₹3,999, the device is now available on Amazon India and boAt’s official platform – but it’s not just the product that’s turning heads.

In a standout move, boAt didn’t rely solely on traditional advertising to tell the product story. Instead, the brand literally handed over the Airdopes Prime 701 ANC to a skeptic – someone known for questioning every claim – and let the product speak for itself. From sound quality and build to Bluetooth range and noise cancellation, every feature was tested, scrutinized, and broken down from the perspective of the everyday Indian user.

boAt extended its campaign with a high-impact front-page feature in Hindustan Times, showcasing a detailed visual breakdown of the Airdopes. The piece offered readers a transparent look inside the earbuds, illustrating the technology and components that power their performance.

There was no fluff, no scripts – just a bold display of transparency, confidence, and real-world performance. In an era saturated with marketing hyperbole, boAt cut through the noise by handing the mic to its toughest critic, reinforcing its belief that a good product needs no gimmicks.

The Prime 701 ANC features:

Hybrid ANC up to 30 dB
9mm dynamic drivers delivering boAt’s signature sound
Beast Mode for low-latency gaming
Up to 30 hours total playback
IPX7 water resistance
ASAP fast charging and Bluetooth 5.0

Early reviews highlight its value-for-money proposition, praising the product’s rich sound, effective ANC in daily use, and stylish, ergonomic design. While some users noted minor issues with call ANC performance, the consensus is clear: boAt is pushing boundaries in both product delivery and marketing integrity.

By inviting scrutiny rather than avoiding it, boAt positions the Airdopes Prime 701 ANC not just as a tech accessory, but as a symbol of consumer-first thinking.