Britannia Industries has teamed up with NIC Ice Creams to introduce a new treat for chocolate lovers-the NIC Bourbon Ice Cream. This limited-edition dessert combines NIC’s creamy chocolate ice cream with the signature chocolatey crunch of Britannia Bourbon biscuits, offering a fresh and indulgent way to enjoy a classic favorite.
Building on decades of love for Britannia Bourbon, this launch reimagines the biscuit in an all-new avatar. Known for their commitment to quality ingredients and milk-based recipes, NIC ensures that the product lives up to the rich expectations of both brands’ loyal fans.
This collaboration follows last year’s successful Winkin’ Cow Bourbon Shake and continues Britannia’s effort to expand Bourbon into newer formats. Fans can also explore over 28,000 Bourbon-based recipes and formats on BourbonIt.in.
To support the launch, a quirky campaign film—conceptualised by The Womb-is set in a fictional global diplomatic arena. It features a humorous standoff where the Indian ambassador is torn between choosing a chocolate biscuit or chocolate ice cream. The twist? NIC Bourbon Ice Cream solves the dilemma: “Love both? Then have both.”
Siddharth Gupta, GM – Marketing, Britannia, called it a tribute to Bourbon’s legacy. Raj Bhandari, Director at Walko Food, said the flavour is a celebration for fans of both brands.
NIC Bourbon Ice Cream is now available in 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and NIC parlours, making it easy for everyone to indulge in this chocolatey delight.
