The move enables advertisers to reach 12M+ viewers across India’s expanding connected TV ecosystem.
CloudTV has launched its connected TV (CTV) advertising platform, marking a major step into India’s fast-growing digital viewing landscape. To power this new offering, CloudTV has partnered with Magnite, the world’s largest independent sell-side advertising platform. The partnership will enable advertisers to access CloudTV’s premium CTV inventory, reaching over 12 million users across India.
To support this expansion, CloudTV has also unveiled a dedicated website tailored for brands, agencies, and media buyers. The platform offers tools to explore ad inventory, audience insights, and strategic partnership options.
With CTV adoption on the rise across India, this launch positions CloudTV to meet the increasing demand for premium, measurable advertising experiences. Powered by Magnite’s SpringServe, the platform offers advanced programmatic capabilities, including:
- Programmatic Guaranteed (PG) for secure, premium placements
- Private Marketplace (PMP) access for curated inventory packages
- Real-Time Bidding (RTB) for dynamic campaign optimisation
“CTV advertising is transforming how brands engage with audiences. With CloudTV Ads, we’re providing advertisers with the tools to tap into this shift and deliver measurable results,” said Harshad Wadivkar, business head – monetisation, CloudTV. “Our collaboration with Magnite will further strengthen our platform and create new growth avenues within India’s evolving CTV ad ecosystem.”
Gavin Buxton, managing director, Asia at Magnite, added, “CloudTV’s reach and market presence position them as a key player in India’s booming CTV space. We’re excited to support their growth and bring scalable programmatic solutions to advertisers.”
