Coca-Cola India has rolled out limited-edition golden cans to celebrate Spain’s FIFA World Cup 2026 win, teaming up with quick-commerce platforms Zepto and Blinkit for the launch. The campaign, called ‘Own a Piece of History’, is currently live across Delhi/NCR.
Each can carries the date of Spain’s championship win alongside an imprint of the FIFA World Cup Trophy, turning the beverage into a keepsake for football fans. The rollout began with an exclusive pre-booking window on Zepto, before expanding to general availability on Blinkit across the region.
The brand’s football credentials run deep – Coca-Cola has been an official FIFA World Cup partner since 1978. In India specifically, this year’s engagement included the FIFA World Cup Trophy Tour, which brought the actual trophy to Delhi and Guwahati for the first time in nearly 12 years.
Abhishek Gupta, VP of Customer Development at Coca-Cola INSWA, framed the initiative as an extension of the brand’s larger football philosophy: connecting fans to iconic moments in tangible ways. He pointed to the Zepto partnership as enabling real-time responsiveness to fan sentiment – merging culture, fandom, and immediacy into something that feels personal rather than purely promotional.
This isn’t Coca-Cola’s only World Cup play this season – the brand previously hosted ‘Matchday Hangout’, a watch-along experience featuring football personalities and social media influencers. With ‘Own a Piece of History’, Coca-Cola extends that momentum, giving fans something physical to hold onto long after the final whistle.
