The campaign reimagines the classic ‘Rangeela Re’ track, blending nostalgia with modern flair to celebrate the festival of colors.

Key Highlights:

• What’s New? Crocs has introduced the ‘Your Crocs, Your Rang’ campaign, featuring a dynamic dance film set to a reimagined version of the iconic ‘Rangeela Re’ song.
• Why It Matters? The campaign emphasizes self-expression and individuality, aligning with the vibrant spirit of Holi and showcasing Crocs’ customizable footwear options.
• Who’s Involved? The campaign stars actress Pratibha Ranta, who brings energy and contemporary style to the classic track, embodying the fusion of tradition and modernity.

In celebration of Holi, Crocs has launched the ‘Your Crocs, Your Rang’ campaign, aiming to capture the festival’s essence of color, joy, and self-expression. Central to the campaign is a high-energy dance film featuring actress Pratibha Ranta, who performs to a modern rendition of the classic Bollywood song ‘Rangeela Re.’ The film blends nostalgic elements with contemporary dance moves, reflecting the fusion of tradition and modernity that defines today’s cultural landscape. 

The campaign highlights Crocs’ iconic Classic Clogs adorned with newly launched Holi-themed Jibbitz™ charms, allowing wearers to personalize their footwear in line with the festival’s vibrant spirit. Symbols such as ‘Rang Barse,’ ‘Happy Holi,’ and colorful palms are among the Jibbitz™ offerings, encouraging individuals to showcase their unique festive style. 

Yann Le Bozec, Head of Crocs International Marketing, commented on the campaign, stating, “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so.” 

Pratibha Ranta expressed her excitement about the project, sharing, “Holi has always been one of my favorite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colors, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look.” 

The ‘Your Crocs, Your Rang’ campaign is being rolled out across Crocs’ digital, social media, retail, and e-commerce platforms, inviting individuals to embrace the festival’s spirit and express their personal style through customizable footwear. 

Celebrate Holi with Crocs by customizing your own pair of Classic Clogs using the new Holi-themed Jibbitz™ charms. Visit Crocs’ official website or nearest retail store to explore the collection and express your unique festive spirit.