DealShare, India’s homegrown value e-commerce platform, has unveiled its new brand campaign ‘Mehnat Ki Kamayi, Haq Se Bachao’, marking a fresh chapter in its consumer-first transformation. Following its relaunch across Jaipur, Lucknow, Kolkata, and parts of NCR (Ghaziabad and Gurugram), the brand repositions itself as the go-to platform for value-conscious households – those who take pride in saving smart.
Video Link: https://www.youtube.com/watch?v=w4AzpqkINX8
The relaunch also signals DealShare’s evolution from a next-day delivery platform to a 2-hour value delivery service, driven by upgraded logistics, an expanded product assortment, and an unwavering commitment to middle India’s needs.
Reclaiming savings with pride
In a market where convenience and premiumisation dominate, DealShare’s campaign offers a refreshing counterpoint – celebrating saving as an act of empowerment, not compromise. Rooted in the belief that every rupee saved is a victory, ‘Mehnat Ki Kamayi, Haq Se Bachao’ positions DealShare as a defender of the consumer’s right to save.
Kamaldeep Singh, CEO of DealShare, said, “This isn’t just a campaign; it’s a movement. We want to honour every Indian household that plans, compares, and spends wisely. Saving money is not about cutting corners – it’s about respect for hard work.”
The creative heart
Conceptualized by Bates India, the film captures the emotional core of India’s “saver mindset” – families making thoughtful choices with dignity and confidence. Directed by Debanjolie Bhattacharjee and produced by The Unicorn Films, it brings alive relatable, everyday moments that reflect DealShare’s brand promise: affordability with authenticity.
Rollout
The campaign spans digital, print, outdoor, and in-app media across major markets from November 2025 to January 2026, supported by multilingual adaptations to connect deeply with Bharat’s diverse audiences.
With this launch, DealShare redefines value shopping – not as a transaction, but as a statement of pride and purpose.
