Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the De Beers Group’s diamond jewelry brand, following a multi-agency pitch. The account will be managed from their Mumbai office with a focus on creating modern storytelling that blends heritage with luxury.
Amit Pratihari, Managing Director of Forevermark India, emphasized India’s deep connection with natural diamonds and De Beers’ 135-year legacy of diamond expertise. He expressed confidence that Dentsu would help create campaigns that resonate with modern Indian women’s aspirations and milestones.
Shweta Harit, SVP of Forevermark Global, identified India as a key strategic market with strong potential for accessible luxury. She described their target audience as “self-assured optimists” who celebrate life meaningfully through diamond jewelry.
Simi Sabhaney, Chief Growth Officer at Dentsu India, noted the opportunity to co-create something “momentous, beautiful, and lasting, yet modern” in one of the world’s most complex jewelry markets.
Sahil Shah, President of Dentsu Creative Isobar, expressed excitement about bringing an iconic legacy brand to new-age consumers through consistent communication across all platforms, blending luxury’s timeless elegance with modern sensibilities.
