Eurogrip Tyres, India’s leading 2 and 3-wheeler tyre brand, has released ‘Worth the Wait’, a Diwali film set in Chilla, a village near Chandigarh that celebrates the festival a day after the rest of the country. The village has followed this custom for centuries.
The film follows two riders from Gurugram to Chilla to uncover the story behind the tradition. Village elders recall a Diwali eve when the village’s cattle grazed away and failed to return home. The animals came back only the next day, so the villagers celebrated the festival then, and the custom stuck.
Built on real conversations with Chilla’s residents, the film turns a ride into a discovery of tradition and connection. The riders appear only as curious visitors, while the real heroes are the villagers and the warmth with which they share their story. It celebrates journeys that go beyond destinations, to customs and connections that might otherwise remain unknown.
Diwali is about coming together, and every part of India marks it in its own way. ‘Worth the Wait’ brings one lesser-known tradition to light, reflecting something every rider knows: the best stories are found off the beaten track. Eurogrip encourages riders to discover India’s many hidden gems. Fittingly, the film was released on 9th November, a day after Diwali and the same day Chilla celebrates it. It is streaming on YouTube and across social media.
