Himalaya BabyCare has launched a new advertising campaign for its Extra Moisturising Baby Soap, shining a light on moisturising and skin comfort during the daily bath routine. The message carries extra weight in winter, when delicate skin is more prone to dryness, and it asks parents to look beyond simple cleansing when choosing a bath-time … Read more
Wobble Smartphones has signed Indian cricketer Suryakumar Yadav as its brand ambassador, with the partnership announced on November 12, 2026. The move comes ahead of the launch of the brand’s upcoming Wobble Speed 5G smartphone in India, giving the device a recognisable face before it reaches buyers. Announcing the face first is a familiar playbook, … Read more
Aditya Khajuria has joined OPPO India as Head of Marketing for the Delhi region. Based in New Delhi, he took up the role in August 2026 and will lead the brand’s regional marketing initiatives. Before joining OPPO, he served as AGM Marketing at Clove Dental and has also worked with HDFC Bank, Reliance Retail, Xiaomi … Read more
Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia. Based in Bengaluru, she will lead the brand and marketing strategy across Lenovo’s devices, infrastructure, solutions and services portfolio. She succeeds Chandrika Jain, who has taken on the role of Global Brand Director at Lenovo.
Usha Yadav has joined Samsung Ads as Chief Manager – CTV Agency Lead (SMB), following a decade-long stint at Zee Entertainment Enterprises Limited, where she most recently served as Associate Director. In her new role, she will focus on building agency partnerships, developing business opportunities and driving growth in the Connected TV (CTV) ecosystem. With … Read more
NIVEA India has launched a new television commercial for NIVEA Soft, featuring brand ambassador Taapsee Pannu alongside actor and digital creator Jannat Zubair. The campaign aims to simplify everyday skincare for younger consumers, highlighting the importance of hydration and consistent moisturisation over complicated skincare routines. The film opens with Taapsee introducing Jannat as a Gen … Read more
Omnicom Media has won a five-year global media mandate from Lufthansa Group, bringing the airline group’s brand and performance media operations under a single agency partnership. The appointment takes effect on January 1, 2027. The mandate covers Lufthansa, SWISS, Austrian Airlines and Brussels Airlines across EMEA, the Americas and APAC. It also includes worldwide performance … Read more
Eurogrip Tyres, India’s leading 2 and 3-wheeler tyre brand, has released ‘Worth the Wait’, a Diwali film set in Chilla, a village near Chandigarh that celebrates the festival a day after the rest of the country. The village has followed this custom for centuries. The film follows two riders from Gurugram to Chilla to uncover … Read more
Savlon’s new film for the Swasth India Mission, ‘We Love Antibiotics’, opens like a celebration and lands like a warning. A chorus cheerfully declares its love for swallowing tablets like snacks, and the tune is hard to resist. That, of course, is the trick: hum along, then rethink the habit. The song assigns a pill … Read more