NIVEA India has launched a new television commercial for NIVEA Soft, featuring brand ambassador Taapsee Pannu alongside actor and digital creator Jannat Zubair. The campaign aims to simplify everyday skincare for younger consumers, highlighting the importance of hydration and consistent moisturisation over complicated skincare routines.
The film opens with Taapsee introducing Jannat as a Gen Z ‘desi baddie’ who is navigating a maze of skincare trends and routines in search of the right face care. Overwhelmed by the growing range of options and trending practices, Jannat finds Taapsee stepping in to bring the focus back to everyday moisturisation.
The campaign positions NIVEA Soft as an everyday skincare solution, offering 3X more hydration with the goodness of 100% natural Jojoba Oil and Vitamin E. The non-greasy, quick-absorbing formula delivers 72 hours of hydration for fresh, softer skin. Rolling out across television, digital and social media, it targets Gen Z consumers while reinforcing the brand’s focus on simple, science-backed skincare and consistent moisturisation.
Geetika Mehta, Managing Director, NIVEA India, said growing skincare awareness among younger consumers makes it increasingly important to keep the fundamentals accessible and simple. She noted that Taapsee brings both confidence and relatability, while Jannat connects with a younger generation exploring its skincare choices. Together, she said, the two make everyday hydration relatable across generations, a reminder to consumers that trends may evolve but hydration remains essential to healthy-looking skin.
