Usha Yadav has joined Samsung Ads as Chief Manager – CTV Agency Lead (SMB), following a decade-long stint at Zee Entertainment Enterprises Limited, where she most recently served as Associate Director. In her new role, she will focus on building agency partnerships, developing business opportunities and driving growth in the Connected TV (CTV) ecosystem. With over 13 years of experience, she has previously worked with NDTV Good Times, Radio Mirchi and MakeMyTrip.
