Godrej Consumer Products (GCPL) kicked off FY27 on a strong note, growing its advertising and publicity spends by 13% year-on-year to Rs 305.82 crore in Q1, up from Rs 271.83 crore a year earlier and Rs 274.25 crore in the previous quarter.
The FMCG major posted a 19% rise in consolidated revenue to Rs 4,225.47 crore, backed by 9% underlying volume growth. EBITDA climbed 14%, while net profit grew 11% to Rs 504.52 crore, with growth broad-based across markets.
India standalone sales rose 12% on 7% volume growth, Indonesia grew 15%, and the Africa, USA and Middle East (GAUM) cluster surged 47%.
MD & CEO Sudhir Sitapati called it a strong start to the year, crediting exceptional performance in Africa, strong FMCG expansion, and stable growth returning in Indonesia. He noted the quarter saw elevated input costs and commodity volatility early on, but said volume-led momentum strengthened as the quarter progressed, reflecting brand strength and execution quality.
The company’s “speed boats” – Godrej Fab, GK Incense Sticks and Godrej Aer – kept up strong performance, while toilet cleaners, body wash and face wash gained ground. GCPL also entered the liquid dishwash category with the launch of Godrej Rizz.
On GAUM, Sitapati highlighted doubled media investment in FMCG, continued strength in Hair Fashion, expansion of Air Fresheners, and a promising pilot of Incense Sticks in Nigeria.
Looking ahead, GCPL remains optimistic about FY27, citing easing input costs and an expanding innovation pipeline.
