Network18, India’s largest news network, has claimed the title of world’s No.1 digital news and information network, extending its dominance from India to a global audience. According to Comscore’s latest rankings for June 2026, the network recorded 376 million unique visitors – the highest among digital news publishers worldwide. This places Network18 ahead of major … Read more
Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) has scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul, extending the campaign’s core message to digital audiences through relatable, everyday storytelling. Link: https://youtube.com/shorts/obJabQiYmsk?si=TLU6gtgXB5f0T_NN The original #LiverKiSuno campaign introduced the concept of hidden “villains” silently affecting liver health, fronted … Read more
Air India has launched a new Instagram campaign celebrating the beauty, cultural diversity, and timeless charm of Incredible India, reinforcing its role in promoting the country as a top global travel destination. Video Link: https://www.instagram.com/reel/DbawimRieot/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign builds on the airline’s recent Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, signed … Read more
NODWIN Gaming has struck an exclusive digital streaming partnership with livestreaming platform KICK for the BGMI Masters Series (BGMS) Season 5, marking a major shift in how India’s biggest BGMI esports tournament reaches its audience. Every match of the season will now stream solely on KICK, positioning the platform as the tournament’s official digital partner. … Read more
Tata Play has marked its 20th anniversary with a new campaign that reimagines its iconic tagline, ‘Life Jingalala’, through the roots of Indian folk music. Conceptualised by Ogilvy with an original soundtrack by Maati Baani, the campaign reinterprets the tagline – “Isko laga dala, toh life jingalala” – across six languages: Tamil, Telugu, Kannada, Bangla, … Read more
Godrej Consumer Products (GCPL) kicked off FY27 on a strong note, growing its advertising and publicity spends by 13% year-on-year to Rs 305.82 crore in Q1, up from Rs 271.83 crore a year earlier and Rs 274.25 crore in the previous quarter. The FMCG major posted a 19% rise in consolidated revenue to Rs 4,225.47 … Read more
Havells India has appointed former Diageo India COO and Executive Vice President Ashish Parikh as President and Strategic Business Unit Head. With over two decades of leadership experience across Diageo, Reckitt, Marico, and PepsiCo, Parikh joins Havells to drive its next phase of growth, premiumisation, and consumer-led innovation.
Niti Uttam has joined Armani Exchange India as General Manager – Marketing. She brings over a decade of experience in brand marketing, digital strategy, and business management, having previously held leadership roles at FOREVER NEW, SOLO LION FILMS, and The A. At Armani Exchange, she will lead the brand’s marketing initiatives in India.
Bhushan Bagkar has joined WPP Media as Vice President – Strategy. Before taking on this role, he served as General Manager at Madison World. Bagkar announced the move on LinkedIn, sharing that he has been with WPP Media for a month and is excited to lead strategic initiatives and drive brand growth.
Blissclub has introduced Zenims, its new denim collection designed to combine the timeless look of jeans with the comfort and flexibility of activewear. Alongside the launch, the homegrown apparel brand has unveiled a campaign centred on the message, “Comfort is Sexy,” encouraging women to rethink the long-held belief that stylish denim must come with discomfort. Built after nearly … Read more