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Day: August 7, 2026

The Hype Studio bags TalentGum’s PR and communications mandate

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Integrated communications agency The Hype Studio has been appointed as the public relations and communications partner for TalentGum, an online platform offering live extracurricular and skill-development courses for children. The partnership aims to strengthen TalentGum’s brand visibility and leadership in the growing edtech and extracurricular learning space. Under the mandate, The Hype Studio will lead TalentGum’s strategic communications, … Read more

Britannia doubles down on regional marketing as e-commerce fuels Q1 growth

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Britannia Industries is strengthening its regional marketing strategy while expanding its e-commerce presence, as the FMCG major reported a 14.1% year-on-year increase in consolidated net profit for the quarter ended June 2026. The company credited higher investments in advertising, influencer collaborations and promotions for driving healthy volume and value growth despite rising fuel and freight costs. The … Read more

Nielsen to acquire DoubleVerify in $2.15 billion deal

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Nielsen Holdings has announced a definitive agreement to acquire digital media verification company DoubleVerify in an all-cash transaction valued at approximately $2.15 billion. The acquisition is aimed at strengthening Nielsen’s digital measurement capabilities and expanding its end-to-end media intelligence offering for advertisers, agencies and publishers. Under the agreement, DoubleVerify shareholders will receive $13.60 per share in cash, representing a … Read more

ICC seeks agency for 2027 Men’s Cricket World Cup marketing and PR mandate

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The International Cricket Council (ICC) has invited bids to appoint a marketing and public relations agency for the ICC Men’s Cricket World Cup 2027. The mandate is being issued through its wholly owned subsidiary, ICC Business Corporation FZ LLC (IBC). The selected agency will be responsible for developing and executing an integrated marketing and communications strategy for the tournament, … Read more

Republic Media Network to launch dedicated business news channel, Republic Business

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Republic Media Network has announced the launch of Republic Business, a dedicated business and financial news channel that will become the seventh addition to its growing broadcast portfolio. The new channel will operate under the tagline “Bullish on India” and is expected to go live within the next two months. With Republic Business, the network aims to strengthen … Read more

ASCI flags misleading summer ad claims

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The Advertising Standards Council of India (ASCI) has released its latest report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, highlighting widespread concerns over misleading seasonal advertising. The study evaluated 40 advertisements across categories such as personal care, cooling appliances, air purifiers, sunscreens, wearables and travel products between April and June 2026. The review … Read more

TV Today Network reports 40% growth in Q1 profit

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TV Today Network began FY27 on a strong note, reporting a 39.6% year-on-year rise in consolidated net profit for the quarter ended June 30, 2026. The company attributed the growth to a robust performance in its television and digital media business. Consolidated net profit stood at Rs 10.26 crore, compared to Rs 7.35 crore in the corresponding quarter last year. … Read more