Havas has announced the acquisition of MUT, a Barcelona-based agency known for impact-driven experiential marketing and sustainable events. The deal strengthens Havas’ experiential offering in Spain and expands the Group’s ability to help clients connect with audiences through brand experiences and live events.
Founded in 2010 by CEO Nacho Gómez, MUT is a 30-member team with a strong track record of delivering high-impact projects. The agency positions itself as a “Positive Creativity” partner, designing brand experiences and events that create social, environmental, and business value. Its client roster includes Audi, Freixenet, T-Systems, Bodegas Torres, Veepee, Totogi, NTT DATA, and Zurich Seguros, making it one of Spain’s most recognised event agencies.
MUT will be integrated into Havas Spain, reinforcing the Group’s capabilities across brand experiences, live events, and sustainable event solutions, as part of its broader growth strategy in the region. Gómez will continue leading MUT as CEO, ensuring continuity in its business model and positioning.
Yannick Bolloré, Chairman and CEO of Havas, said MUT’s expertise in experiential marketing and live events aligns closely with the Group’s ambition to expand in high-growth areas and help clients build stronger connections through content and experience.
Jorge Irizar, CEO of Havas Spain, said MUT’s strength in sustainable events and its ability to combine ideation with execution would enhance Havas’ diversification strategy and value proposition for clients.
Gómez said joining Havas reflects a shared vision of using creativity and experience to drive brand and industry transformation.
