Heer by GIVA has launched its Raksha Bandhan campaign, “#YaadonKaPitaraWithHeer,” featuring Anushka Sharma in her first festive collaboration with the brand. The campaign celebrates the small, everyday memories that shape sibling bonds.
The campaign film leans into a familiar dynamic – a brother who forgets important dates and scrambles at the last minute, only to redeem himself on Raksha Bandhan with a thoughtful gift: a pair of gold and lab-grown diamond earrings from Heer by GIVA.
Central to the storytelling is the metaphor of a memory box filled with childhood keepsakes. As the film progresses, that box transforms into a Heer by GIVA jewellery box, tying old memories to new ones created through celebration.
Resha Jain, Chief Brand Officer, GIVA, said some of life’s most cherished memories are built with siblings – the first people you laugh with, fight with, and grow up alongside. She added that #YaadonKaPitaraWithHeer was designed to celebrate those quiet, shaping moments, with jewellery positioned not just as a gift but as a keepsake that carries emotion and marks milestones.
Beyond the hero film, the campaign extends into creator-led digital content exploring sibling relationships through playful roasts, childhood keepsakes, long-distance reunions, gifting moments, and expressions of love.
The campaign will roll out across digital platforms, social media, influencer collaborations, and Heer by GIVA stores through the festive season.
