Himalaya BabyCare has launched two new digital video campaigns for its Gentle Baby Soap and Refreshing Baby Soap, marking a strategic repositioning of its baby soap portfolio under the unifying proposition, “More than Cleansing. It’s Care.”
The move responds to a growing shift among modern parents who seek products offering targeted, specialized care beyond basic safety – particularly for delicate newborn and infant skin.
The Gentle Baby Soap campaign centres on a mother’s journey of selecting the right soap for her newborn. Enriched with a Phyto-oil-complex derived from 100% natural Almond and Olive oils, the product features 97% natural-origin ingredients designed to cleanse gently, maintain hydration, and prevent post-bath dryness. Its campaign message – “Sirf Cleansing Nahi. Skin ki Gentle Care bhi” – reinforces the need for formulations built specifically for newborn skin.
The Refreshing Baby Soap campaign addresses seasonal skincare challenges common to Indian summers – sweat, heat, itching, and irritation. Formulated with an Aquafresh Complex of Watermelon, Vetiver, and Neem, the soap aims to soothe heat-related discomfort. Its tagline, “Sirf Cleansing Nahi. Skin ki Refreshing Care bhi,” echoes the brand’s specialization-first philosophy.
Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company, noted that parents are increasingly seeking solutions that are not just safe, but purposefully designed for specific skin needs and seasonal conditions.
Both campaigns will roll out across digital and social media platforms, with regional-language adaptations to broaden reach among young parents nationwide.
