The partnership will bring together digital media, performance, data and consumer intelligence to support Wozoyo’s international growth.
Consumer technology brand Wozoyo has appointed iCubesWire as its global media partner, handing the agency responsibility for strategy and execution across international markets.
The mandate spans digital media, performance marketing, consumer intelligence, data and technology, with the partnership aimed at helping Wozoyo build visibility and drive growth as it enters new markets.
Wozoyo was launched with a focus on making everyday technology simpler and more intuitive. The brand draws on the 30-year-plus legacy of Hong Kong-headquartered Secure Connection Limited and operates across multiple consumer technology categories.
Mohit Anand, co-founder and CEO, Wozoyo, said the brand sees an opportunity to build a global consumer technology proposition by understanding how people’s needs and behaviours differ across markets. He added that iCubesWire will play a role in helping the company connect with consumers as it expands internationally.
For iCubesWire, the account adds another global brand to its growing media portfolio. Sahil Chopra, founder, iCubesWire, said Wozoyo’s international ambitions require a media approach that is agile, data-led and responsive to differences in consumer behaviour across markets.
The agency will work on Wozoyo’s media strategy across the consumer journey, from awareness and consideration to business growth.
The win also builds on iCubesWire’s expanding capabilities across India, the Middle East and other international markets, as brands increasingly seek integrated media partners to navigate fragmented digital audiences and evolving consumer ecosystems.
